Mediakit 2017

Introduction INTRODUCTION Practic Idei pentru casă, grădină și apartament is a magazine for hardworking people, relying on their own strength and ingenuity to improve and beautify their home, yard or garden. These hardworking, practical people, in their generosity, share their DIY experience with friends from “clubul Practic“ on topics like renovations, furnishings, recycling and volunteering, travel, alternative therapies or business ideas or caring for plants, pets or the backyard. An interactive magazine, connected to people, put together with the help of its readers, vivid and rooted in the beautiful reality of those achieving something on their own. Susana Pletea Editorial Director susana.pletea@burda.ro Frequency: monthly Distribution: national Format: 143 mm x 205 mm Cover price: 3,49 RON Booksize: 76+4 pages Paper (cover): 70 gsm LWC UPM Star Paper (inside): 56 gsm SC Graphoset Printing: Offset Color: CMYK Print run: 18,000 Readership: 203,000 (Source: SNA Jun 2015 – Nov 2016) INTRODUCTION

Editorial Calendar JANUARY – New Year planning FEBRUARY – Valentine’s Day MARCH – Handmade, Flower Arrangements APRIL – Easter MAY – Flower Month JUNE – Kids World JULY – Travel, Holidays AUGUST – International Day of Youth SEPTEMBER – School Year OCTOBER – Harvesting the Grapes NOVEMBER – Autumn in the Garden DECEMBER – Gifts CALENDAR

Reader’s Profile 203,000 readers / issue READERSHIP 62% / 126,000 aged 25-50 77% / 155,000 medium & high education 84% / 169,000 main shopper 46% / 93,000 living in large cities (+200k inhabitants) 74% / 150,000 medium & high social status (Esomar AB) 51% / 103,000 living in households with medium to high income (+450 Eur per month) Source: SNA Jun 2015 – Nov 2016 READERSHIP

World of Practic-Idei OUR WORLD What could be more useful than to learn from the experience of the one next to you? With every issue, Practic Idei pentru casă, apartament și grădină features a well-documented article, written by the editorial team, with tips and tricks worth following. Specialists in various field activities (beekeeping, architecture, veterinary medicine, agricultural engineering, interior design or garden) are loyal readers and send articles worth collecting. Plant and animal lovers, Practic readers reveal their best nurturing tips and share seeds among themselves or adopt pets in need of a welcoming home. OUR WORLD

Readership Affinity Intention to buy – next 12 months Pets READERSHIP Source: SNA Feb 2015 – Aug 2016 READERSHIP

Readership Affinity cooking health READERSHIP Source: SNA Feb 2015 – Aug 2016 READERSHIP

Readership Affinity home & deco household cleaning products banks & insurance Source: SNA Feb 2015 – Aug 2016 READERSHIP

Website Info: practic-idei.ro connects you to the reality of hardworking people Target: people with a hands-on type of approach 23,800 Monthly unique clients 112,300 Monthly PI’s 25,000 Newsletter subscribers 456,000 Facebook Fans Traffic 2016 Source: GA Jan-Dec 2016 WEBSITE

Formats and rate-card prices SPREAD W: 286 mm H: 205 mm Ratecard: 4,400 € 1/1 PAGE W: 143 mm Ratecard: 2,800 € 1/2 VERTICAL PAGE W: 71.5 mm 1,600 € 1/2 HORIZ. PAGE H: 102.5 mm 1/3 VERTICAL W: 47.6 mm 1,100 € 1/3 HORIZ. H: 68.3 mm 1/4 HORIZ. 1,000 € 1/4 VERTICAL W: 35.75 mm H: 51.25 mm Opening Spread 4,800 € Spread 4,400 € 2nd Cover 3,000 € 3rd Cover 2,800 € 4th Cover 3,800 € Interior page 1/2 page 1,600 € 1/3 page 1,100 € 1/4 page 1,000 € Other non standard formats will have different price. VAT not included. FORMATS AND PRICES

Issuing Calendar CALENDAR 01/17 02/17 03/17 04/17 05/17 06/17   Deadline for orders 9-Dec-16 13-Jan-17 10-Feb-17 18-Mar-17 14-Apr-17 19-May-17 Deadline for ads 15-Dec-16 19-Jan-17 16-Feb-17 24-Mar-17 20-Apr-17 25-May-17 First day of sale 5-Jan-17 4-Feb-17 2-Mar-17 6-Apr-17 4-May-17 8-Jun-17 07/17 08/17 09/17 10/17 11/17 12/17   Deadline for orders 16-Jun-17 14-Jul-17 18-Aug-17 15-Sep-17 13-Oct-17 17-Nov-17 Deadline for ads 22-Jun-17 20-Jul-17 24-Aug-17 21-Sep-17 19-Oct-17 23-Nov-17 First day of sale 6-Jul-17 3-Aug-17 7-Sep-17 5-Oct-17 2-Nov-17 7-Dec-17 CALENDAR

143x205 mm TECHNICAL FACTS

FLORENTINA PÃUNA-LAUDA Group Advertising Director +40 727 089 275 florentina.pauna@burda.ro STELUȚA CIURUMELEA Senior Sales Manager +40 721 822 244 steluta.ciurumelea@burda.ro