Azure and Its Competitors: The Big Picture 4/12/2018 2:55 PM BRK2287 Azure and Its Competitors: The Big Picture David Chappell Principal, Chappell & Associates @DChappellAssoc © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Enterprise IT The traditional world TechReady 17 4/12/2018 Enterprise IT The traditional world Datacenter Infrastructure Packaged Applications Custom Applications PCs/Laptops © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Enterprise IT The new default TechReady 17 4/12/2018 Enterprise IT The new default Public Cloud Platform Custom Applications On-premises packaged applications are becoming SaaS applications SaaS Applications Cloud platforms are the new foundation for competitive advantage PCs/Laptops Tablets Phones © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Public Cloud Platforms: A Survey 4/12/2018 2:55 PM Public Cloud Platforms: A Survey © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Cloud Platform Technologies A simple summary TechReady12 4/12/2018 Cloud Platform Technologies A simple summary Compute Run new applications Might run existing packaged and custom applications Data Store and access information Analyze information Everything else Identity, machine learning, IoT, and more This category keeps on growing © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Cloud Platform Technologies Compute (1) Infrastructure as a Service (IaaS) Windows VM VM Images Linux Containers as a Service (CaaS) VM C Create and use virtual machines Deploy and manage containers

Cloud Platform Technologies Compute (2) “Serverless” computing Cloud Platform Technologies Compute (2) Platform as a Service (PaaS) VM Functions as a Service (FaaS) VM Function Provide applications Invoke functions Application Supporting Services

Cloud Platform Technologies Data services Object Storage 100011010011110111110110 Relational NoSQL

Technologies and Major Vendors IaaS CaaS Compute PaaS FaaS Object Storage Relational NoSQL Data Microsoft Azure Amazon Web Services Google Cloud Platform Salesforce Force.com

Gartner Magic Quadrant (MQ) An aside Ability to Execute Vendors generally strive to be here Challengers Leaders Niche Players Visionaries Completeness of Vision

Microsoft Azure Technologies IaaS CaaS Compute PaaS FaaS Object Storage Relational NoSQL Data Virtual Machines Azure Container Service (ACS) App Service, Service Fabric Azure Functions Blobs SQL Database Cosmos DB, … Microsoft Azure Amazon Web Services Windows and Linux Google Cloud Platform Salesforce Force.com

An Aside: Making Money from Software Licensing Microsoft Worldwide Partner Conference 2016 4/12/2018 2:55 PM An Aside: Making Money from Software Licensing Vendor Customer Software One-Time License Fee $$$$ Open source software threatens the vendor’s revenue © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Making Money from Software Cloud services Microsoft Worldwide Partner Conference 2016 4/12/2018 2:55 PM Making Money from Software Cloud services Vendor Customer Service Software Monthly Usage Fee $ Open source software doesn’t threaten the vendor’s revenue © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft An assessment TechReady12 4/12/2018 Microsoft An assessment Strong PaaS story Azure began with PaaS Strong relationships Microsoft is already important to your company Supports hybrid cloud Lets customers combine on-premises with public cloud © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Illustrating Hybrid Cloud An aside Public Cloud Consistent Application Platform Consistent Data Platform Consistent Management and Security Consistent Identity Azure Security Center, Azure Backup, Log Analytics, … On Premises Azure Active Directory, Active Directory Azure, Azure Stack (IaaS, CaaS, PaaS, FaaS), Azure SQL Database, SQL Server, …

Amazon Web Services Technologies IaaS CaaS Compute PaaS FaaS Object Storage Relational NoSQL Data Virtual Machines Azure Container Service (ACS) App Service, Service Fabric Azure Functions Blobs SQL Database Cosmos DB, … Microsoft Azure Elastic Compute Cloud (EC2) EC2 Container Service (ECS) Elastic Beanstalk Lambda Simple Storage Service (S3) Relational Database Service (RDS), … DynamoDB, … Amazon Web Services Google Cloud Platform Salesforce Force.com

Amazon An assessment Viewed as a leader in IaaS Now a conglomerate TechReady12 4/12/2018 Amazon An assessment Viewed as a leader in IaaS Traditionally less focused on PaaS Now a conglomerate Focused on public cloud Wants customers to move from on-premises Retailer Technology company … © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Amazon as a Conglomerate A sample Walmart Target Alibaba . . . Microsoft Google IBM . . . Netflix Hulu Vudu . . . Apple Google Samsung . . . Safeway Kroger Aldi . . . Warner Columbia Disney . . . . . . Amazon.com Retail AWS Cloud Platforms Amazon Video Video Streaming Amazon Devices Consumer Electronics Whole Foods Groceries Amazon Studios Film Production . . . Others

Google Cloud Platform Technologies IaaS CaaS Compute PaaS FaaS Object Storage Relational NoSQL Data Virtual Machines Azure Container Service (ACS) App Service, Service Fabric Azure Functions Blobs SQL Database Cosmos DB, … Microsoft Azure Elastic Compute Cloud (EC2) EC2 Container Service (ECS) Elastic Beanstalk Lambda Simple Storage Service (S3) Relational Database Service (RDS), … DynamoDB, … Amazon Web Services Compute Engine Container Engine App Engine Cloud Functions Cloud Storage Cloud SQL, Cloud Spanner Cloud Datastore Google Cloud Platform Salesforce Force.com

Google An assessment Later to market TechReady12 4/12/2018 Google An assessment Later to market Amazon and Microsoft were first Google appears serious about cloud platforms (finally) But they’re playing catch-up Focused on public cloud Wants customers to move from on-premises © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Data Analytics Cloud data platforms Machine Learning Data Warehouse Data Visualization Hadoop/Spark Microsoft Azure HDInsight Azure Machine Learning SQL Data Warehouse, Data Lake Power BI Amazon Web Services EMR Amazon Machine Learning Redshift QuickSight Google Cloud Platform Cloud DataProc Cloud Machine Learning BigQuery Cloud Data Lab

Salesforce.com Technologies IaaS CaaS Compute PaaS FaaS Object Storage Relational NoSQL Data Virtual Machines Azure Container Service (ACS) App Service, Service Fabric Azure Functions Blobs SQL Database Cosmos DB, … Microsoft Azure Elastic Compute Cloud (EC2) EC2 Container Service (ECS) Elastic Beanstalk Lambda Simple Storage Service (S3) Relational Database Service (RDS), … DynamoDB, … Amazon Web Services Compute Engine Container Engine App Engine Cloud Functions Cloud Storage Cloud SQL, Cloud Spanner Cloud Datastore Google Cloud Platform Force.com Force.com Database Salesforce Force.com

Salesforce An assessment TechReady12 4/12/2018 Salesforce An assessment Sold with CRM Force.com is often sold as an adjunct to Salesforce.com CRM For enterprise developers Some apps can be built solely with point-and-click tools Developers can also use Apex, a Salesforce language Proprietary environment Salesforce.com created the tools, language, and database © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

TechReady12 4/12/2018 IBM An assessment IBM began with various half-hearted cloud initiatives None seemed serious None got much traction with customers IBM bought SoftLayer in mid-2013 SoftLayer was half hoster, half cloud provider IBM faces big challenges Microsoft, Amazon, and Google have deep pockets IBM’s overall revenues are declining © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Partnered with Google for object storage, etc. TechReady12 4/12/2018 Partnered with Google for object storage, etc. VMware An assessment Treats AWS as a hoster Initially encouraged hosters to offer IaaS with vSphere Hosters didn’t much like this Uptake was limited Then offered vCloud Air themselves It provided IaaS based on vSphere VMware sold it in early 2017 Now offering VMware Cloud for AWS Offering vSphere-based software on AWS hardware © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Illustrating Hybrid Cloud (Again) Microsoft Public Cloud Consistent Application Platform Consistent Data Platform Consistent Management and Security Consistent Identity Azure Security Center, Azure Backup, Log Analytics, … On Premises Azure Active Directory, Active Directory Azure, Azure Stack (IaaS, CaaS, PaaS, FaaS), Azure SQL Database, SQL Server, …

Illustrating Hybrid Cloud VMware Public Cloud Consistent Application Platform Consistent Data Platform Consistent Management and Security Consistent Identity On Premises VMware on AWS, vSphere, (IaaS)

Public Cloud Platforms for Enterprises A summary TechReady 17 4/12/2018 Public Cloud Platforms for Enterprises A summary Cloud Strength Google Salesforce.com Amazon Microsoft VMware IBM Enterprise Strength © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4/12/2018 2:55 PM The Big Picture © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT Today: The New Default Platform A more detailed look TechReady 17 4/12/2018 IT Today: The New Default Platform A more detailed look Collaboration Email CRM . . . Productivity IaaS . . . PaaS Objects SQL NoSQL Identity ML Custom Applications SaaS Applications Public Cloud Platform PCs/Laptops Tablets Phones Clients © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT Today: The New Default Platform Microsoft TechReady 17 4/12/2018 IT Today: The New Default Platform Microsoft Office Online Exchange Online Dynamics 365 . . . SharePoint Online . . . Virtual Machines App Service, Service Fabric Blobs Cosmos DB Azure AD Machine Learning SQL Database Custom Applications SaaS Applications Microsoft Azure Windows 10 Clients © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT Today: The New Default Platform Amazon TechReady 17 4/12/2018 IT Today: The New Default Platform Amazon Collaboration Workmail CRM . . . Productivity . . . EC2 Elastic Beanstalk S3 DynamoDB Identity Machine Learning RDS Custom Applications SaaS Applications Amazon Web Services PCs/Laptops Kindle Fire Phones Clients © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT Today: The New Default Platform Google TechReady 17 4/12/2018 IT Today: The New Default Platform Google Google Docs Gmail CRM . . . Collaboration . . . Compute Engine App Cloud Storage Datastore Cloud ML SQL Identity Custom Applications SaaS Applications Google Cloud Platform Chrome Android Clients © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT Today: The New Default Platform Salesforce.com TechReady 17 4/12/2018 IT Today: The New Default Platform Salesforce.com Collaboration Email CRM . . . Productivity App Logic Database Identity . . . Relational ML IaaS Blobs Custom Applications SaaS Applications Force.com PCs/Laptops Tablets Phones Clients © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT Today: The New Default Platform IBM TechReady 17 4/12/2018 IT Today: The New Default Platform IBM Collaboration Email CRM . . . Productivity . . . Relational Identity Watson ML Virtual Servers Bluemix Object Storage Cloudant Custom Applications SaaS Applications SoftLayer PCs/Laptops Tablets Phones Clients © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT Today: The New Default VMware TechReady 17 4/12/2018 IT Today: The New Default VMware Collaboration Email CRM . . . Productivity . . . PaaS Blobs Relational NoSQL Identity ML IaaS Custom Applications SaaS Applications VMware Cloud on AWS PCs/Laptops Tablets Phones Clients © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Conclusions We’re seeing a huge change in enterprise platforms TechReady 17 4/12/2018 Conclusions We’re seeing a huge change in enterprise platforms Everything’s changing at the same time We are all choosing our partners for this new world Choosing the right cloud platform partner is important It’s a marriage Take this decision seriously © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Please evaluate this session Tech Ready 15 4/12/2018 Please evaluate this session From your Please expand notes window at bottom of slide and read. Then Delete this text box. PC or tablet: visit MyIgnite https://myignite.microsoft.com/evaluations Phone: download and use the Microsoft Ignite mobile app https://aka.ms/ignite.mobileapp Your input is important! © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.