Welcome to International Marketing Course (Spring 2016 / Lecturer: Minli Wan)

Agenda Self-introduction Course description, objective and intended student learning outcomes Course materials and outline Course schedule, venue and time allocation Course requirements and assessment Assignment Questions and answers (Q & A)

Self-introduction / Minli Wan (万敏琍) Educational Background: B.Sc., M.Sc. & D.Sc. in Forest Product Marketing, University of Helsinki, Finland BBA in International Business, Häme University of Applied Sciences, Finland Higher National Diploma in International Marketing, Valkeakoski Business College, Finland Work Experience: Researcher, University of Helsinki and the Finnish Forest Research Institute, Finland Sales & Marketing Analyst, SE, Finland Global Finance Support Expert, UPM-Kymmene, Finland Marketing Coordinator, Sonera, Finland ……

Course Description Provide basic theories and key concepts of global marketing as well as issues businesses will face when entering and operating in global markets. Cover the importance of global marketing, analysis of global marketing environment, and issues commonly encountered in strategy formation and decision making by companies operating on an international scale.

Course Objective Help students in gaining a thorough understanding of marketing theories, the application of marketing strategies and the underlying issues involved in global markets.

Intended Student Learning Outcomes Grasp key concepts and theories covered in this course; Examine the global marketing environment in which a company operates; Understand the process of formulating and implementing global marketing strategies and adapting marketing activities for specific market needs; Apply theoretical knowledge into a variety of business contexts.

Course Materials Textbook: Keegan, W. J. and Green, M. C. 2011. Global Marketing (6th edition), modified by Fu, H. Beijing: China Renmin University Press, 415 pp. Lecture notes, supplementary reading materials and exercises.

Course Outline

Marketing Activities of a Firm

Course Schedule and Venue Generally: 8:00am – 9:40 am (10-minute break between classes) on Tuesdays (1 March – 14 June 2016); Changes will be discussed and informed beforehand. Venue: Y114, Foreign Language Building, Mailu Campus, JUFE

Time Allocation (Preliminary Plan)

Course Requirements Be an active learner: Be punctual for class; Actively participate in class; Spend some hours per week on self-study in previewing and reviewing lectures and/or doing assignments. Switch off your mobile phones. (If your mobile phone rings in class, you are supposed to sing a song.)

Course Assessment The final course grade will be based on the following criteria, weighted as specified: Class attendance and participation as well as assignments (individual and group): 40% Final exam: 60% (The final exam date will be scheduled later).

Assignment Preview Chapter 1

Questions and Answer (Q & A)

Thank you for your attention! angelminli@hotmail.com 86 18379138806