The Power of Public Awareness Campaigns Tim Holcomb Chief Creative Officer

Transform Millions of Lives! Why? Transform Millions of Lives!

Who?

“Costing America over $600 billion per year!” What? Spine impairment is the number one cause of functional decline leading to disability in the U.S. “Costing America over $600 billion per year!”

Reduce Spine-Related Disability 10% by 2025.

Where? Launch of a national campaign in the U.S. and beyond.

When? Immediately with Kaizen/Discovery Brand Strategy Promotion Strategy Marketing Strategy Building a brand of significance Not only is this brand building and marketing and social marketing but it is also education Psychology is the same whether we are selling BBQ or selling an idea

How?

Public support and trust must be earned and like it or not, non profits must continually prove they are worthy by delivering on the mission of the organization, legally, morally, and ethically even when no one is watching.

One of the most basic assumptions about human behavior is that what people believe guides what they do. Rosenstock IM, Strecher VJ, Becker MH. Social learning theory and the Health Belief Model. Health Educ Q 1988;15:175–83.

Strategy 11 – 15 Consistent, Quality touches gets people to be “OK” with the BRAND. TOMA – Top Of Mind Awareness Multi-Channel & Multi-Target ADVERTISING: Internet, print, radio, TV MARKETING & PUBLIC RELATIONS: Publicity, events, advocacy, fundraising, and sponsorship SOCIAL MEDIA: Build likes and views, boosting posts, and buying ads DIRECT MARKETING: Grassroots/Guerilla, direct mail, direct response ads, email General Public, Doctors & Practioners, Business Owners & Managers

Case Stories

What will matter in 2025… What will matter in 2050… What will matter in 2100... Watch what lives we can tranform together.