Using Podcasts for user Assistance Suresh Srinivasan Akhil Harikrishnan © 2016, STC India chapter

Agenda What is a Podcast? Advantages of Podcasting Podcasting User Assistance Creating and Publishing Podcasts Best Practices © 2016, STC India chapter

Key Objectives Podcasts are digital audio files, typically a series or episode, which are made available on the internet for other users to download on their system or to portable media player. It is an easy way to share audio content with a more targeted audience. Join our session to learn: How we, as information developers, can use podcasts to deliver user assistance How to create and publish a podcasts and Best practices to adopt when creating a podcast. © 2016, STC India chapter

What is A Podcast? PODCASTING IS NOT A NEW TECHNOLOGY A podcast is an episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user's own local computer or portable media player Wikipedia. Audio (or audio and video) content specifically designed for synchronizing and playback on mobile audio players, such as Apple’s iPod and MP3 playback-enabled mobile phones. Much of this content is highly topical, derived from radio or TV broadcasts, and it is often free. Podcasts are an example of “sticky” content: listeners are encouraged to subscribe to a podcast “channel” that typically is updated with new content daily or weekly – Gartner WAIT!! PODCASTING IS NOT A NEW TECHNOLOGY ………IT IS JUST BRINGINING TOGETHER PIECES OF INNOVATIONS © 2016, STC India chapter

It has Never Been Easier… Omnipresence of smart phones Free publishing © 2016, STC India chapter

Why Does Audio and Video Work At ALL? © 2016, STC India chapter

TEXT or READING © 2016, STC India chapter

Audio OR Listening © 2016, STC India chapter

Video or Watching © 2016, STC India chapter

Advantages of Podcasting Convenient and easy to consume Information on the fly Fosters Inclusivity Detached from the computer Allows specific customizations Consume content at your own pace © 2016, STC India chapter

Podcasting User Assistance Targeted Content Listener Driven Alternative Content Multiple Languages © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New How to Info. Getting Started Product Marketing Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Podcasting User Assistance - Examples Audio Newsletters Concepts & References What’s New Product Marketing Getting Started How to Info. Troubleshooting User Stories © 2016, STC India chapter

Using Podcasts Create Host Publish Planning Writing a script Recording content Editing File Compression Post the content to a web server Create and post RSS feed Post subsequent audio files Subscribe with podcast aggregators Submit RSS feed Wait for approval © 2016, STC India chapter

Tools to create a Podcast Mic Headphones Editing Software File Compressors © 2016, STC India chapter

Where to HOST Podcasts.. WordPress Blogger Soundcloud Google Drive Amazon Web Services © 2016, STC India chapter

Where to Publish your PODCAST Blackberry Podcaster Blubrry Stitcher i Podcast WordPress iTunes tunein Watch a Demo © 2016, STC India chapter

Best Practices Select a topic that you care about Good audio quality Be realistic about time Consistent publishing Add good production value Know the aggregators well Promote, promote, promote.. Augment your video with text Good meta description © 2016, STC India chapter

References https://en.wikipedia.org/wiki/Podcast http://www.gartner.com/podcasts https://www.cmu.edu/teaching/technology/whitepapers/Podcasting_Jun07.pdf https://www.godaddy.com/garage/webpro/wordpress/how-to-start-a-podcast-with-wordpress/ http://thepodcastersstudio.com/tps095-auphonic-and-where-to-submit-your-podcast/ http://podcastplaces.com/podcast-apps-and-directories/?fwp_paged=3 http://www.learningtimes.com/what-we-do/podcast-production/benefits/ http://mwtl.blogspot.in/2010/08/pros-and-cons-of-podcasting.html https://www.concurrency.com/blog/w/top-10-podcasts-for-it-pros-january-2014 http://www.digitaltrends.com/how-to/how-to-make-a-podcast/ http://www.labnol.org/internet/publish-podcast-on-itunes/28226/ © 2016, STC India chapter

Thank YOU! Suresh Srinivasan suresh.srinivasan02@sap.com +91 8043297029 Akhil Harikrishnan akhil.harikrishnan@sap.com +91 8043296426 © 2016, STC India chapter