UNIVERSITY OF WISCONSIN-STOUT UNIVERSITY MARKETING

UNIVERSITY MARKETING 15 Administration Building • 715-232-2690

Overview of Services Marketing and UW-Stout identity brand leadership Research, strategy, analysis, and consultation Print, web, email, digital, and social media advertising campaign design and implementation Website content analysis, design and development Photography and videography services in support of marketing strategies

UNIVERSITY OF WISCONSIN-STOUT WEBSITE REDESIGN

Defining Our Audiences External Audiences The new Drupal 8 recruitment website, managed by University Marketing will provide timely and meaningful content to prospective students, parents, faculty and staff; alumni and donors; industry partners; community and visitors in support of recruitment, engagement, fundraising, stewardship, partnerships and advocacy. Internal Audiences The new StoutCloud and StoutForms intranet, managed by Learning & Information Technology will provide UW-Stout applicants and current students, faculty and staff with accurate and action specific content in support of student, faculty and staff retention. For assistance with the website or intranet, please email webmaster@uwstout.edu

Program Audit and Migration University Marketing and Don Steffen in congruence with the Provost Office have conducted an audit of current program sites. The audit included: Quantitative Analysis How much content is there? What content is in what places? How is content connected to other content? How much traffic does the content get? Can search engines find the content? Qualitative Analysis What is the content about? Who is the content for? What is the intended purpose? Is the content clear, usable, and readable? Does the content contain a compelling call to action or next step? Is the content up to date and accurate? Audit Results and Recommendations Summary Available on StoutCloud Web Redesign site

Drupal 8 Content Strategy The activities we undertake at UW-Stout are many and varied, so it’s important to try to be unified in the way we present the university to the outside world. The new Create Once Publish Everywhere (COPE) content strategy will utilize the Drupal 8 database in conjunction with third party vendor databases such as Access Stout, Acalog and Master Calendar. The single source COPE strategy will help us: Communicate a unified message to audiences Reinforce use of UW-Stout’s three tenets in our content Simplify web site navigation on www.uwstout.edu Eliminate duplicate or inaccurate content Conduct content type ROI analysis Ensure content is up-to-date and timely Increase the “right” traffic and conversions Improve SEO and site wide search Acquire relevant Google Analytics data The content strategy is designed to deliver the right message, to the right place, at the right time, and to the right audience

Web Policy & Standards UW-Stout's Web Information Policy applies to all university web content presented on a university web content management system or that includes the university domain uwstout.edu and related sub-domains. The Web Publishing Standards resulted from consultation with university stakeholders in consideration of the preferences and needs of our diverse audiences.  Nine sections in the Web Publishing Standards include: Accessibility Content Development Editorial Style Guide Information Architecture Living Style Guide Photos on the Web Roles & Permissions StoutStories Taxonomy https://liveuwstout.sharepoint.com/sites/2022/002/publishing-standards/Pages/default.aspx

QUESTIONS?   Up-to-date information can be found on the StoutCloud Web Redesign site at: liveuwstout.sharepoint.com/ sites/2022/002 Website Redesign: please contact Gary Schuster, at schusterg@uwstout.edu or 715-232-2284 StoutCloud: please contact Don Steffen, at  steffend@uwstout.edu or 715-232-1239 For Everything Else: webmaster@uwstout.edu Thank You