BRAINSTORMING DAY Supporting Manado vision for the future Considerations about the diving business

DIVING: AN INTERNATIONAL MARKET 30 MILLIONS OF CERTIFIED DIVERS IN THE WORLD 1 MILLION NEW DIVERS EVERY YEAR (certified) 65.5% man –average 30 years old 34.5% women- average 27 years old 3 MILLIONS DO ONE TRIP OR MORE EACH YEAR Data sources 1-CUL TU RAS project- study financed by EU- May 2015

DIVING CERTIFICATIONS By regional areas DIVERS CAN GET SEVERAL CERTIFICATIONS « Trained plus » divers : 77% are men * married, * 36-55 years old, educated, *with good revenue 50-150 000USD Data sources 1-CUL TU RAS project- study financed by EU- May 2015

DIVERS TYPOLOGY French mode EXPLORATION DIVING WITH APPARATUS LEISURE SCUBA DIVING COMPETITION DIVING PROFESSIONAL DIVING AND SPECIAL OBJECTIVES (ARCHEOLOGY, SPELEO, HELIOX, TRIMIX…) Alternative mode DIVERS BY ACCIDENT CRAZY ABOUT DIVING Data sources 1-CUL TU RAS project- study financed by EU- May 2015 2- Ministère de la Jeunesse et des Sports et de la vie associative- Etude sociologique de la pl plongée subaquatique en 2004-2005

DIVERS TYPOLOGY Going deeper: Differences from one country to another USA (2006 study) 7 000 000 - diving or snorkeling ¾ dive at sea Rich and educated market 34% travel for diving at least once every two years planning and organizing using internet At least 2/3 booked online Germany (2004 study) Sport on the trend 2.4 millions divers of which 340 000 regulars Of which 190 000 « crazy » with own equipements - 18% men over 44 Of which 230 000 with partial equipments internet - majority women 27/29 years old UK 271 000 divers of which 73% men 77% dive mostly in UK 22% <50 dives 11% > 1000 dives France (2013 study) 340 000 divers of which 160 000 certified 8 dives per year Italy (No study) Estimation 2003 : 250 000 divers Data sources 1-CUL TU RAS project- study financed by EU- May 2015 2- Ministère de la Jeunesse et des Sports et de la vie associative- Etude sociologique de la pl plongée subaquatique en 2004-2005

SELECTION CRITERIAS: The Sicily case The big spenders German / Russian / British The low spenders Italians / French/ Spanish The diver is a man over 38 Looking for

SELECTION CRITERIAS: The Sicily case TOP CRITERIAS FOR DIVERS MEDICAL SERVICES : EXTREMELY IMPORTANT FOR 82.5% QUALITY OF DIVES AND NATURAL RESSOURCES: 64.5% FOOD AND HOTELS QUALITY : 44% CULTURAL ASPECTS: 36% AVAILABILITY OF INFORMATION ON DIVES, FAUNA , FLORA AND EXTRA ACTIVITIES AREAS WITH BEST RESULTS SPECIFICITIES OF DIVING SITES- PROTECTED MARINE ZONES/ ARCHEOLOGY… QUALITY OF ORGANIZATION AND DETAILS WELCOMING ASPECTS

SELECTION CRITERIAS: The Sicily case TOP CRITERIAS ON DIVING CENTERS MIND

SELECTION CRITERIAS: The Sicily case TOP CRITERIAS FOR DIVERS

SELECTION CRITERIAS: The Sicily case GETTING INFORMATION

SELECTION CRITERIAS: The Sicily case WHERE THEY STAY HOTELS : 21.1% TOURISTIC VILLAGES: 16.5% BOAT: 11.9% B&B: 10.1% RENTAL: 9.2% CAMPING: 4.6% ANY: 26.6%

MANADO IN THE NET BEST DIVE SITES IN THE WORLD http://www.sportdiver.com/photos/planets-50-greatest-dives : NOT CLASSIFIED http://www.telegraph.co.uk/travel/galleries/The-worlds-best-dive-sites: NOT CLASSIFIED http://www.scubatravel.co.uk/topdiveslong.html: RATE 48 ON 100 https://www.divein.com/articles/top-10-dive-sites-in-the-world: NOT CLASSIFIED http://www.scubadiving.com/gold-list-2017: NOT CLASSIFIED https://divezone.net/best-dive-sites: NOT CLASSIFIED

MANADO IN THE NET BEST DIVE SITES IN THE ASIA http://www.sportdiver.com/photos/asia-pacific-top-20-iconic-dives: NOT CLASSIFIED https://www.theadventurejunkies.com/best-dive-sites-in-asia: NOT CLASSIFIED http://www.goasean.com/stories/best-dive-sites-in-southeast-asia: NOT CLASSIFIED https://www.timeout.com/hong-kong/travel/the-best-scuba-diving-sites-in-asia: NOT CLASSIFIED https://www.padi.com/scuba-vacations/indonesia: RANK 7 ON INDONESIAN PAGE FOR MOLAS SHIP http://travel.cnn.com/explorations/escape/10-best-dive-sites-asia-583150: NOT CLASSIFIED

MANADO IN THE NET BEST DIVE SITES IN THE INDONESIA http://allindonesiatravel.com/top-10-best-diving-sites-in-indonesia: RANK 4 ON 10 https://divezone.net/diving/indonesia: RANK 2 ON 7 https://indonesia.tripcanvas.co/diving-sites-in-indonesia: NOT CLASSIFIED

INTERMEDIATE CONCLUSION A NEED FOR DIFFERENTIATION A NEED FOR COMMUNICATION A NEED FOR COMPLEMENTARY ACTIVITIES

DIFFERENTIATION CREATE THE PRE-REQUISITES Sea Secure Environment Efficient S&R Hyperbaric chamber Fast transportation Hospital Specialized Marine Meteorology Data acquisition Data distribution Protect Marine areas Areas protection Areas polices Involvement of local sea populations (Fishermen, …)

DIFFERENTIATION AT SEA ACTIVITIES Diving Set rules/ standards for diving centers Set rules/ standards for diving Support diving centers development Organize events Sailing Set up protected areas for sailing Set up rules/ standards for sailing centers Set up rules/ standards for sailing and sailing industry Fishing Define areas opened for fishing Set up rules/ standards for fishing centers

DIFFERENTIATION INTERCONNECT ALL ON LAND ACTIVITIES (USING LOCAL POTENTIALS) BIKING Set up rules/ standards for biking centers Set up biking infrastructures Support biking centers development Organize events HIKING AND TREKKING Set up rules/ standards for hiking and trekking centers Set up hiking and trekking infrastructures using the local natural potentials Support hiking and trekkingcenters development CULTURE AND WAY OF LIFE Define areas of interest Elaborate development plans INTERCONNECT ALL

COMMUNICATION SET UP THE ROAD MAP SET UP THE STANDARDS INTERCONNECT THE DIFFERENT ACTIVITIES SET UP THE FRAME OF COMMUNICATION COMMUNICATE ABOUT THE DIFFERENT AREAS OF DIFFERENTIATION COMMUNICATE ABOUT MANADO STRONG POINTS NATIONWIDE ( Internet, Travel agents, Airlines, Diving/Biking/Hiking/Trekking centers, Expats, …) ASEAN LEVEL (Internet, Professional fairs, Events, Diving/ Biking/ Hiking/ Trekking Centers, Expats, …) WORLDWIDE INTEGRATED , STRUCTURED AND EFFICIENT COMMUNICATION

COMPLEMENTARY ACTIVITIES DIVING SAILING FISHING BIKING TREKKING CULTURE WOL ACTIVITIES AT SEA ACTIVITIES INLAND SME SERVICES SME MAINTENANCE SME SMALL MANUFACTURING

CONCLUSION MANADO A VISION FOR THE FUTURE CREATE THE ROADMAPS CREATE THE STANDARDS OBTAIN POPULATION SUPPORT VALIDATE HYPOTHESIS IMPLEMENT CONTROL/ADJUST COMMUNICATE