COMPARATIVE ANALYSIS OF NOKIA AND SAMSUNG  MANAGEMENT PROJECT COMPARATIVE ANALYSIS OF NOKIA AND SAMSUNG Group Members: RIMSHA KHAN……….slide 03-08 QIRAT ASHFAQ ………slide 09-10 SOBIA QAISER …….…slide 11-12 MISHAL FATIMA ….…slide 13 ZAINAB EJAZ …………slide 14-22 Compiled By: ZAINAB EJAZ Submitted To: MA’AM SAMIA ABDULLAH 12/20/2014

NOKIA VS SAMSUNG Objectives To select any two competitive companies. To know the history of the two companies. To study the strategies adapted by the companies in their progress. To find their present comparative position. To compare their adapted strategies. To provide useful strategies for lagging company to reach the standards of the leading one.

NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW Which company do you think is the leading one?

NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW Ever since the invention of first mobile there has bee a constant rat race in the mobile phone industry. Out of all these players, a few have managed to immortalize themselves. Nokia and Samsung are two of such successful manufacturers who enjoy immense popularity in the market today.

NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW Combined its intelligence and the emerging technology. Inspired several others to follow suit. Bar shaped phones to slider and clamshell phones. Nokia 5300, Nokia N73, Nokia N91, and Nokia N93.

NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW The most attractive and sophisticated phones. Some of the slimmest phones coupled with revolutionary technologies that define its infinite prowess. Samsung D900, Samsung E250, Samsung U700, and Samsung X830.

SAMSUNG Introduction Samsung is a South Korean multinational company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses.

SAMSUNG History Born in 1938(greengrocery &dried fish). In 1969 Samsung Electronic company. In 1970 entered in Semiconductor business. In 1980 Television build. In 1992 mobile phone system .

SAMSUNG Leading brand Samsung differentiates from its competitors by providing different categories of products and by introducing smart phones.

SAMSUNG Beats Nokia as Top Phone Maker Samsung, maker of the over popular Galaxy S III Smartphone, has overtaken Nokia for the first time in 14 years. .

NOKIA Introduction & History Finnish multinational communications and information technology company In 1865 by mining engineer Fredrik Idestam established in southwestern Finland. In 1902, Nokia added electricity generation to its business activities. Exit consumer electronics in the 1990s and focused solely in telecommunications.

NOKIA Vision "Connecting people”; “Nokia’s future success depends on delivering great experiences to customers by creating product and solutions that work seamlessly and are appealing”. Mission The slogan explains the company goal to connect people without any barricade and with total comfort.

NOKIA Marketing strategies: Focused on handset manufacture only. Increase distribution channels. Customer satisfaction. Focused on replacement. Ensure quality.

NOKIA SWOT Analysis: Strenght Experience Knowledge of customer Wide range of products Worldwide distribution network

NOKIA SWOT Analysis: Weakness Very few service centers Less stylish in low priced products Poor design and low performance of smart phones

NOKIA SWOT Analysis: Opportunities Mobile device market is growing at the rate of 14%. Smart phone demand is growing faster than ever. Improve the technology that they are using to make their phones and use in their products.

NOKIA SWOT Analysis: Threats Competitors like samsung & apple. Rapidly changing industry.

NOKIA Why Nokia failed? Android weakened roots of Nokia Failure of Symbian OS Wrong Deal with Windows NOKIA Became Laggard in Smartphone market Losing Market Share on Both Ends Nokia’s Marketing Strategy Failed

NOKIA Recommendations for Nokia To become successful Nokia should: Get the support of application developers. Preserve their high end customers Develop their OS(s) more Improve their mobile phone’s abilities Decrease its prices Increase Memory capacity

NOKIA   Conclusion Nokia is better than Samsung but Samsung beat the Nokia. The competition between Nokia & Samsung is very tough. It might be true that is difficult for Nokia to recover from the problems while the competition of mobile phone is very strong.

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