CRAVEONLINE CANADA MOBILE CAPABILITIES

Craveonline mobile CONNECTING BEYOND THE DESKTOP DISTRIBUTE CONNECTING BEYOND THE DESKTOP REACHING PEOPLE AT HOME AND ON THE GO

342K 1.28MM Craveonline mobile UNIQUE VIEWS PAGE VIEWS DISTRIBUTE Source: comScore Media Metrics, Q4 2012

Mobile benchmarks 0.68% 0.26% -1.22% OVERALL MOBILE METRICS Overall CTR Range of CTRs

Industry average metrics OVERALL INDUSTRY MOBILE METRICS 0.86% Mobile Banner CTR 0.12% Rich media-polite banner CTR 0.19% Rich media-expandable banner CTR Source: Media Mind “Global Benchmarks Report H1 2012”, August 2012 / GoldSpot Media, “The Fat Finger Report 1.0,” Oct 25, 2012

Mobile site list MOBILE SITE LIST What sites can run non and/or rich media units? Sites that can run Mobile Rich Media Units Cinemablend Crave Online Sherdog Comingsoon HF Boards.hockeysfuture.com Wrestlezone Superhero Hype FmyLife N4G NESN Static 320x50 only (via Mobile Theory – dcopt): Anyone with “yes” for dcopt  can run the unit – just sort by the dcopt column here: http://intranet/evolvemedia/MS/Gorilla %20Nation/Lists/Site%20Capabilities/AllIt ems.aspx

Mobile theory CAPABILITIES Mobile Theory: Creates mobile inventory on desktop sites 320x50 Trafficked through DFP DCOPTed tags Interstitial ad type Availability Forecasting Tool type=pop Web Browsers: Android, iPhone, iPad Supports: Geo-Targeting Frequency Caps Device Targeting Synchronous Roadblocks Can’t Do: Carrier Targeting Demographic Targeting Rich Media Video

Mobile banners PRODUCT OFFERINGS Mobile Static Banner Tap on 320x50 banner and will direct users to client site Mobile Animated Banner Mobile Tap to Video Tap on 320x50 banner and will initiate users native video player on phone to play client’s trailer DEMO DEMO DEMO Static Banner Animated Banner Tap to Video

Mobile video overlay PRODUCT OFFERINGS Mobile Video Overlay Auto initiates on a 1/24 freq cap to the expanded banner 290x380 Expanded banner can click through to client site and video Video plays in users native video player 320x50 banner included to trigger expanded Android and iPhone compatible DEMO Video Overlay

Mobile CDU PRODUCT OFFERINGS Mobile CDU Dynamic countdown support Unit is static with no animation Tap on 320x50 banner and will direct users to client site DEMO CDU

Mobile adhesion banners PRODUCT OFFERINGS Mobile Static Adhesion Fixed to bottom of page, hides itself as user scrolls Tap on 320x50 banner and will direct users to client site Mobile Animated Adhesion HTML 5 Based Animation Mobile Tap to Video Adhesion Tap on 320x50 banner and will initiate users native video player on phone to play client’s trailer Android and iPhone compatible DEMO DEMO DEMO Static Adhesion Animated Adhesion Tap to Video Adhesion

Mobile swipe gallery PRODUCT OFFERINGS Mobile Swipe Gallery Uses touch events for engaging interactivity Supports dynamic messaging Expands to a 290x380 Each slide in gallery can trigger a different video or client site Users can swipe up to 10 slides Supports multiple click–throughs Android and iPhone compatible 320x50 Banner included to trigger swipe gallery DEMO Swipe Gallery

Mobile combinator PRODUCT OFFERINGS Mobile Combinator Uses touch events for engaging interactivity Expands to a 290x380 Users can mix and match up to 10 photos Success screens can support different videos or messaging Mix and match 3 images horizontally only iPhone compatible only 320x50 Banner included to trigger combinator DEMO Combinator

Mobile 3D Cube PRODUCT OFFERINGS Mobile 3D Cube Sides can support video or a messaging panel Supports multiple click throughs or video 320x50 Banner included to trigger cube iPhone compatible only DEMO 3D Cube

LEAD TIME UPON RECEIPT OF ASSETS (WEEKS) RECAP RECAP MOBILE PRODUCT PDN FEE LEAD TIME UPON RECEIPT OF ASSETS (WEEKS) EXAMPLE Static Banner $500 3 Example Static Adhesion CDU $1,000 Animated Banner 4 Animated Adhesion Tap to Video $1,500 Tap to Video Adhesion Video Overlay $2,000 Swipe Gallery Combinator $3,000 5 3D Cube Mobile Spec Sheets: here Intranet Path: Evolve Media Intranet> Marketing Strategy > CR US > Marketing Materials > Sales Materials > Mobile Spec Sheets

67% MALE 40% M18-34 54% 65% 50% Our users are engaged MOBILE METRICS 67% MALE 40% M18-34 AGES 54% HHI $60K+ HOUSEHOLD INCOME 65% Are smartphone owners 50% Access mobile media (web/apps) Source: comScore Media & Plan Metrics, Q4 2012

TABLET STRATEGY CURRENT STATE OF OUR O&O’s: TABLET STRATEGY Sites are created with a tablet enhanced experience in mind with widths that are 980px scaled to 768px and look great in portrait mode. All the same ad units are in play except heavy flash units (so page renders much faster). Ads are built and optimized to look good on tablets. Reskins are served and are present but nearly invisible because of screen scaling. Users who leverage iPads to visit our sites skew more as DIRECT VISITORS. They seem to have a higher than average pv/v and start at the HP of each site. Make the screenshot for Crave say “CraveOnline Canada”

Mobile inventory forecast MOBILE FORECASTING How do you forecast for mobile inventory? Keep Frequency cap at 1/5 to start off with unless it is exclusive, then set it to 0/0

Mobile inventory forecast MOBILE FORECASTING How do you forecast for mobile inventory? Select Geo-Target (usually just US only)

Mobile inventory forecast MOBILE FORECASTING How do you forecast for mobile inventory? Select Mobile Site List from the DART Sites *Note to search for Crave sites do control F and type in “cr.sitename”

Mobile inventory forecast MOBILE FORECASTING How do you forecast for mobile inventory? Select Ad Size: 320x50 and select show results on the bottom of the page.

sample plan SAMPLE PLAN What does a plan look like?

FAQs FAQS Can client’s create mobile units? They can design everything except the Mobile, Swipe Gallery, Combinator and 3D cube. All units must be built in house. Do spec sheets exist for mobile units? Yes, they are located here. Intranet Path: Evolve Media Intranet> Marketing Strategy > CR US > Marketing Materials > Sales Materials > Mobile Spec Sheets How do you measure mobile reach? Through comScore and Google Analytics Can we track video completion rates? At this moment the Celtra Platfrom can track only video views.  They are working on enabling "real" video analytics. But as of now we CAN track, Impressions, Loads, Video Plays and click thrus. What is Celtra? Celtra is 3rd party platform that we work with to create our Mobile Rich Media Products. Celtra enables scalable rich media mobile advertising across the most popular mobile devices and platforms. Anything Canada related. Benchmarks, stats, usage to help our side narrow it down from a CDN perspective would be awesome. Nothing in terms of comScore, but we can provide reach for O&O’s through Google Analytics Can we guarantee US or Geo targeting? US targeting will be fine but anything more granular than the country may not be accurate.

The new craveonline mobile site