Evolve audience MEN WOMEN KIDS TEENS TWEENS MOMS FAMILIES EVOLVE REACH AND CONTENT CATEGORIES Evolve audience Depth of a publisher, scale and efficiency of a network MEN WOMEN KIDS TEENS TWEENS MOMS FAMILIES

4.8M 144M 54.1% 30+ 22.7+ 15+ ENGAGEMENT & CONSUMPTION EVOLVE’S AUDIENCE ENGAGEMENT & CONSUMPTION 4.8M 144M UNIQUE VISITORS PAGE VIEWS 54.1% 30+ Ages 18-34 PAGES TURNED 22.7+ 15+ MINUTES SPENT VIDEOS WATCHED Source: comScore, Q4 2012

8x AUDIENCE & CONSUMPTION 403 395 425 412 406 436 PSYCOGRAPHICS Searched for health food in the last 30 days Spent $500+ on groceries online in the last 30 days 425 412 8x High online shopping affinity Like to try new products 406 436 Prefer watching shows online Heavy internet user Source: comScore, Q4 2012

CR STRATEGY TH STRATEGY CONTENT STRATEGY CR STRATEGY TH STRATEGY For 2013, we bring you the all-new CraveOnline! Content organized in a more user-friendly, category- specific fashion Beefed up content from respected and renowned editorial contributors New ad opportunities such as super billboards, plus additional pre-roll More in-depth event coverage In 2013, totallyher will refresh key sites, leverage the power of our authorities, and strengthen mobile and tablet offerings. Redesign core sites to reflect a more modern look Provide engaged, advice seeking audiences with deeper content Produce programs that leverage the voices of our category experts Expand tablet and mobile offerings with new, customizable products

The program PROGRAM OVERVIEW Engage with Evolve’s audience through the INgage

CUSTOM DESTINATIONS One of Momtastic’s most popular sponsorships, Mommy’s Little Helper, provides moms with the best seasonal deals, in addition to overall organization tips and tools Fully Walmart branded page housed within Momtastic’s “What to Buy” section Various tactics to promote and syndicate content within destination Users can share content socially from the destination Crave’s Faves will give guys our top picks and seasonal deals for every kind of guy with our channel editors weighing in on their favorites Fully Walmart branded page housed within our all-new Life and Style section Various tactics to promote and syndicate content within destination Users can share content socially from the destination

FIND OUT WHAT TO BUY WITH MOMMY’S LITTLE HELPER! MOMMY’S LITTLE HELPER: WHAT TO BUY EDITION FIND OUT WHAT TO BUY WITH MOMMY’S LITTLE HELPER! Truly capturing moms in the shopping mindset, we offer a variety of deal-focused content and Walmart product inclusions Features: Easy to navigate interactive calendar Custom Evolve-produced video released weekly   All the information moms need on the best deals for their families Corresponding editorial that aligns with the “What to Buy” theme Latest Walmart coupon showcased in destination

GET THE LOWDOWN FROM OUR EXPERTS ON OUR “MUST-HAVES!” CRAVEONLINE’S ‘MUST-HAVES!’ GET THE LOWDOWN FROM OUR EXPERTS ON OUR “MUST-HAVES!” Catering to guys who are ready to spend some cash, this sponsorship offers a variety of deal-focused content and Walmart product inclusions Features: Easy to navigate interactive calendar Custom Evolve-produced video released weekly   All the information guys need on the best deals for them Corresponding editorial that aligns with the “What to Buy” theme Latest Walmart coupon showcased in destination

Scalable takeovers Sliver unit SYNDICATION & DISTRIBUTION EVOLVE MEDIA WILL UTILIZE VARIOUS INTERACTIVE PRODUCTS TO DISTRIBUTE AND SYNDICATE CUSTOM CONTENT THROUGHOUT OUR PORTFOLIO OF SITES Scalable takeovers Sliver unit High-impact, branded placements that make an impression Major reach with scale across Evolve’s breadth of sites Reskins click through to client site Prime placement fixed to the top of the site Featured Mommy’s Little Helper and Crave’s Faves videos Image gallery of featured Fuze products Full tablet device compatibility HTML 5 ready

Scalable takeovers Anchor cast SYNDICATION & DISTRIBUTION High-impact, branded placements that make an impression Major reach with scale across Evolve’s breadth of sites Reskins click through to client site Expandable anchor at the bottom of the site Featured client-provided or custom videos Complete social experience Multiple-video functionality

+5MM +1MM +15MM PROMOTION & AWARENESS Massive awareness across CraveOnline and totallyher Facebook & Twitter channels Posts and shout-outs from our editors via social network profiles Homepage panel touts of program on CraveOnline and totallyher Mobile and social extensions for multi-platform reach Rich media promotion and syndication Reskins and co-brands running across Evolve Hub will feature Facebook share and Facebook “Like” tools, allowing users to share our content with friends

DEMO DEMO DEMO DEMO DEMO MOBILE CREATIVE OVERVIEW SWIPER GALLERY ANIMATED BANNERS/CDU ADHESION UNIT 3D CUBE COMBINATOR DEMO DEMO DEMO DEMO DEMO

achievements Best creative Best in-banner video Best video sponsorship APPENDIX achievements Best creative Best in-banner video Best video sponsorship Cross video offline to online campaign Best use of display advertising TRANSFORMERS RESIDENT EVIL EA MMA

KEY TAKEAWAYS KEY TAKEAWAYS THE LARGEST AND MOST ENGAGED AUDIENCE ON THE WEB: HIGH-IMPACT ALL ENCOMPASSING PROGRAM Unparalleled and extensive reach across Evolve Media Corp. Our brands have trusted and respected authorities with loyal followers Custom INgage program centered around “What to Buy” Geo-targeted deals across our breadth of sites Walmart’s weekly coupon from ShopLocal.com Supporting destinations housing original “What to Buy” content Seasonal deals from Walmart Custom video series Engaging editorial Social Integrations Creative and interactive social experiences Social Media promotion across Evolve Syndication & Distribution Creative solutions syndicated and distributed throughout key Evolve sites Promotion & Awareness Promotion across our Facebook and Twitter pages Homepage call outs across key sites PR outreach to major media outlets

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