Social Actions in media Eve Goff Taylor Social Actions in media

1980’s anti smoking campaign for women. In 1980, the Office on Smoking and Health, a federal government agency responsible for leading strategic efforts aimed at preventing tobacco use and promoting smoking to the young, proposed to drop certain antismoking public service messages featuring Brooke Shields because the model had recently been featured as part of a controversial ad campaign for designer Calvin Klein. The ads featured the scantily clad underage Shields and sexually suggestive slogans. Understanding the value of using Shields for television spots, posters, and print ads against smoking, the American Lung Association took over the campaign to carry an important message to the young women of America.

20mph campaign for road safety The TV adverts and poster campaigns for speeding show the deadly consequences of speeding. The reason they use emotive images is to make the driver aware of the damages they can do due to the speed they are going at. The reason why they have used a child is because it makes the adult who drives the car sympathies with the child and they are young and unaware of what could happen. Therefore the target audience would be for all ages over 17, as its for drivers to be aware of the speed.

Government campaigns These two campaigns are made to make a joke out of the other political party. These are manly use before elections to that they target adults deciding which party to vote for making the other side look bad. They focus on bad thing that’s the the other MP has done so that the public frown upon it. By using embarrassing images of the other side or mp it stands out to the public and catches there eye, so that the public view that person in the same humors manner and not as a serious politician.

This is abuse campaign The this is abuse advert is a very emotive advert as it shows venerable normal young girls being hurt and controlled by normal young men. It just shows to the audience that this could be happening to anyone and you would not notice. The main target is to women who feel that they cant reach out for help because they are scared of what could happen to them if they caught whilst even perusing help.

Dove: real beauty sketches Dove Real Beauty Sketches film became the number one viewed online video ad of all time. The film, which explores how women view their own beauty in contrast to what others see, has been viewed more than 114 million times to surpass all previously recorded video ads. The Dove Real Beauty Sketches campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic, the film reinforces the brand’s commitment to fostering self-esteem in women. It showed women globally that even in the eyes of strangers they are beautiful just being themselves. Helping them live a life without anxiety. The target audience for this campaign is for women in the teens up to old age.

My project The social action campaign that I will be doing the promotional video for is for the colleges hair and beauty. As they want a video to help promote the diversity within fashion and beauty, as there are many different styles for example, rock and formal. The difference between the to makes people judge the individual on how they look. Therefore the video we are trying to create is that we are all the same underneath how we do our, make up and how we dress. From the other campaigns that I have researched the main conventions that I will mainly be using will be the shot and lighting. The main campaign that uses close up like I will be using is the Dove Real Beauty sketches. As when they have to focus on the persons face to be able to see each small aspect of them to see there beauty. I will be using this technique as within each individual style I want the viewers to see all the comparisons between each look.