Framework for demand forecasting and generation in an SMB B2B Context

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Presentation transcript:

Framework for demand forecasting and generation in an SMB B2B Context ITEM This Gold Nugget Gold nugget name Forecasting template Purpose Template for inputing judgmental adjustments to baseline forecasts. Allows distributed input from business area leaders in a controlled way. Baseline forecasts are output quantitatively (objectively). Benefits Allows measurement of managements ability to forecast and provides an environment for distributed inputs for later consolidation. Required resources Roger Studio top management and business area leaders as well as integrators and analysts. Experiences and examples / cases Operative forecasting with weekly reviews and managed collaboration (framework for communication). Primary focus area Mercury Business Link Link(s) to N4S JIRA and later to other sources where the tool can be reached. https://jira.digile.fi/browse/ND-1021 Status of the gold nugget A manager’s guidebook to forecasting Additional information Real-time Value Delivery X Deep Customer Insight Mercury Business Novice Practitioner Elite Explore Exploit