TSE AGM & Tourism Conference

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Presentation transcript:

TSE AGM & Tourism Conference Gareth Cairns – ZC Social Media

Who Are We? As Seen On

BELFAST POLAND LONDON AMSTERDAM BRUSSELS LILLE MONTENEGRO MADRID DUBAI DELHII KUALA LUMPUR BALI

Who we have worked with

People still using Social Media as a Broadcasting Tool

Get more Leads and Enquiries By Engaging

Engage More Replies Mentions Shares Retweets

How To Engage? Twitter chats Hashtags Influencers Groups LinkedIn published posts Great content So many tools out there but just pick a few that your target audience is using and master them.

Lets Take Influencers

Influencers are people that are already talking to you target audience? Go through what you actually want to achieve on social media. What is the end result and what is your short time result.

Who are your Influencers?

Engage With Them

Gain you more followers Give you a bigger audience Add more credibility Increase your reach Gain you more followers Give you a bigger audience 1.Legal or moral restrictions 2.Troll activity 3.Handling competitors 4. Use of language 5. Criminal activity 6. Inapropriate content 7.Spam, viruses 8.Confidentiality of clients 9.Managing Expectations 10.Contact details

Have a Strategy Know Your Goals Monitor And Measure

Engage with a call to action to drive people to take action to make more leads and enquiries. Website Landing Page Email Newsletter

It's all about the engagement

ZC Content Strategy Template Twitter Chats Themes Exhibitions/Shows Trending Topics General Topics Blog Posts Publications / Industry Journals Latest News / Articles Content Template Strategy Conversation Articles Tips Promotion Top 10 Facts Top 10 Tips Infographics Quotes In the day of the life of Top 10 Reasons Why FREE Products Products Services Events Offers Promotions Pick a topic from each of the four actions and then pick a subcatgory as your next post.

Trending Content VIDEOS PICTURES

Build relationships, then convert!

What 3 things are you going to do? ACTION What 3 things are you going to do? Set up a twitter account or other social account Pen to paper and plan what you are going to post on the lead up to the b2b and during. Connect and engage with influencers or people talking to your target market.

ANY QUESTIONS

Thank You For Listening Email gareth@zcsocialmedia.com Website www.zcsocialmedia.com Tel 0330 102 5535 / 07940 060112