Live Oak Communications

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Presentation transcript:

Live Oak Communications Spring 2014 FINAL REPORT

Semester Overview Business Cards and Email Signature Email Newsletter Social Media Professional Portfolio Photos Blog Posts Web Manufacturer Updates Google Analytics

Business Cards BEFORE AFTER

Email Signature BEFORE AFTER

Email Newsletter Goal: The goal of the email newsletter is to establish lasting relationships with customers and share Gregory Grier news and success stories. - First email sent April 28. June and August emails scheduled. - New logo and color scheme from 2012 rebranding. Includes: - Service Spotlight - Project Profile - Photos of work - Links to website and social media accounts

Welcome to the GG Family Service Spotlight: Reconfiguration Project Profile: Southern Insurance

Email Newsletter Analytics Sent to 179 36% opened, 5% clicked

Email Newsletter Analytics

Twitter 185 tweets = 29 weeks worth of content 14.8% increase in Twitter followers 4 tweets marked “favorite” by 3 businesses

Twitter

Pinterest & LinkedIn 150% increase in Pinterest followers Urban Accents New York 8 re-pins of original Gregory Grier office photographs 50% increase in LinkedIn followers

Production Photos Southern Insurance Department BD Brown Communications, LLC Kernersville Police

Production Photos - Created by Live Oak in Fall 2013 Goal: Give readers a sense of GG’s loyalty, customer service, and their welcoming and friendly brand personality Our posts included: “Employee Spotlights” “The Beauty of Before and After” Advice and Industry Trends

Blog Accomplishments Created 13 original blog posts 100% increase in followers 3 shares to users’ Twitter accounts Over 50% of visitors to the GG website were referred through the blog

“The Beauty of Before and After” “Industry Trends/Advice” Blog Examples “Employee Spotlight” Gary Mundy “The Beauty of Before and After” Southern Insurance “Industry Trends/Advice” It’s All About Color!

Manufacturers Added to Site

Google Analytics Goal: February - April Goal: To track success of GG’s website activity as well as how users interact with the website Provide insight as to how we can provide a better experience for potential clients and partners to drive more website activity.

Google Analytics - This semester, Gregory Grier’s website received 666 total visits with 70.87% of those being people that had not been to the website before. - Gregory Grier’s website reached an international audience - Canada, South America, Europe, Indonesia, etc. - 50.40% of new visitors in referral traffic came to the Gregory Grier website from the blog. APRIL 2014

Conclusion, Recap & Next Steps Business Cards and Email Signature Email Newsletter Social Media Professional Portfolio Photos Blog Posts Web Manufacturer Updates Google Analytics

Gregory Grier, Thank You for a Wonderful Semester!

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