MGR8: The Business of a Retail Winery Wine Country Best In Class Training Program MGR8: The Business of a Retail Winery
Sales and exceptional customer experiences are only part of a successful winery!
What are the ingredients of a successful winery?
The Importance of Strategic Planning 1 minute = 10 minutes 10 minutes = 1 hour and 40 minutes
The Importance of Strategic Planning TASK WHY Create weekly staff schedule Let’s staff aware of their schedule Develop staff incentive programs Boosts staff morale Increase sales
What impacts profitability?
What impacts profitability? Budget Time of year Controllables Personal Considerations Employee availability Skills Special events
Scheduling For Profitability? Example: Margin Per Bottle A. How much profit margin per bottle $5 B. How much is the average cost of employees per hour $15 C. How many bottles would you need to sell in order to pay for an employee per hour 3 EMPLOYEE Nina Shaun Margo AM SHIFT (BOTTLES SOLD PER EMPLOYEE) 4 1 2 PM SHIFT
Winery Traffic Chart MONTH Winery Traffic Approx # of hired staff JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Winery Traffic Approx # of hired staff Capacity
Reallocation and Delegation
Reallocation and Delegation TASK WHY ALLOCATE PLAN AHEAD Create staff weekly schedule Employees would not know when their shift is X Develop staff incentive programs Boosts staff morale Increase sales
Project Management Chart Venue Speaker Marketing Staff
Collaboration and Decision Making
Collaboration and Decision Making 60’s Theme’s Christmas Party Weekend Christmas Ski Holiday Bahamas Cruise Christmas Party Comedy Club Christmas Party Murder Mystery Christmas Party
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