Linking Rich Content Catalogue to your Webshop Rich Content is King for Ebusiness

Content for all brands! (This is only an incomplete sample)

Some customers of ICEcat content in the Benelux (Only a limited sample)

Some first customers of ICEcat in Belgium

Number of requests on datasheets shows how quickly ICEcat is adopted by the market in 2003

Why ICEcat.biz? Rich Content will make visitors return to your website and leads to more orders Rich Content and Top 10 statistics, reduce the uncertainty of buyers, and the number of ordering mistakes Consumers and business professionals prefer Product Finders to compare products before they buy them Do you know what your customers are interested in, but not buying from you? Current solutions are too expensive and often not vendor proof Therefore ICEcat offers: Cost-effective and vendor-proof content Discounts for low-traffic merchants A solution accepted by the market and selected by your channel partners And this includes more than 20 000 product descriptions (March 2004) specialized product finders for top 20 categories standardized UNSPSC categorization of products Standardized brand names Standardized manufacturer part numbers Support of mainstream product description formats XML & HTML publishing

Vendor-proof Content of ICEcat.biz 95% HP/Compaq descriptions (source: HP) 95% Toshiba descriptions (source: Toshiba) 2400 IBM descriptions (source: IBM) 10000s other product descriptions (source: icecat editors) Related products for upselling and cross-selling Optional: user-responses per merchant See http://www.icecat.biz/prodid/prodid_d.txt Multi-lingual (NL/EN) In the process of supporting French and German as well

Content Integrated in Your ICEshop Thumbnails & Info links Your stock & price Shop is index on ICEcat

Product Finder (productvergelijker) Meets Needs of Customers Selecting on specs Integrated with shop (price, stock, order) Comparing on specs

Learning to know what your customers are looking for Monthly reporting by email for merchants > level I Number of requests by supplier by category ICEcat editors use popularity as a guiding criterium!

Fees ICEcat.biz Examples: Tibet is low-traffic B2B (I), i.e., 100 euro/month excl. product finder TakeitNow is high-traffic (IV), i.e. 786 euro/month incl. product finder No set-up fees for ICEshop, eSeller, HP Partner Commerce, OneTrail No design costs Annual invoicing + end-of-year correction based on usage ICEcat only allows requests from servers of “certified partners” Database exports: 2000 setup fee, subscription level IV