A Contractor to the Beef Checkoff Processed Beef Nutrition AR 1705-R Tactic 2A: Science-Based Research on the Nutritional and Health Benefits of Processed Beef, Knowledge Dissemination and Stakeholder Engagement A Contractor to the Beef Checkoff

Beef – High Quality, Safe and Nutritious Protein Investments in processed beef nutrition research are critical to: Enhance the knowledge base to ensure regulatory and public health polices are rooted in science that promotes market growth; Ensure consumer and customer trust in beef products remains high; and Provide value to beef producers by ensuring awareness that processed beef products are safe and nutritious components of every meal.

North American Meat Institute Successful contractor in Post-Harvest Beef Safety research program

Foundation: More than 70 Years of History 1944: American Meat Institute established its Foundation Invested millions in research examining meat processing, safety and nutrition. 1999: Launched Food Safety Initiative Engage with industry and regulators for solutions based research and outcomes. 2015/2016: Became the Foundation for Meat and Poultry Research and Education

Foundation Supported by Industry Contributions (1999 – January 2016) $9,034,008 Research Dollars Granted More than 28 organizations 124 separate projects/initiatives Average project/initiative funded is $72,855 Cofund with Beef Checkoff, Pork Checkoff, Food Marketing Institute Foundation, U.S. Poultry & Egg Association

Research Areas Funded (1999 – Current)

Ensure Regulatory and Public Health Policies are Rooted in Science that Promotes Market Growth and Consumer Trust

http://health.gov/dietaryguidelines/2015-BINDER/meeting7/docs/DGAC-Meeting-7-SC-2.pdf

NO REFERENCE TO “LEAN MEAT” http://health.gov/dietaryguidelines/2015-BINDER/meeting7/docs/DGAC-Meeting-7-SC-2.pdf

Healthy Dietary Patterns and Lean Meat 1 As lean meats were not consistently defined or handled similarly between studies, they were not identified as a common characteristic across the reviews. However, as demonstrated in the food patterns modeling of the Healthy U.S.-Style and Healthy Mediterranean-style patterns lean meat can be a part of a healthy dietary pattern.”  “The overall body of evidence examined by the 2015 DGAC identifies that a healthy dietary pattern is higher in vegetables, fruits, whole grains, low- or non-fat dairy, seafood, legumes and nuts; moderate in alcohol (among adults); lower in red and processed meat;1 and low in sugar-sweetened foods and drinks and refined grains.   Building on the previous slide, there was a lot of contention about the common characteristics of a healthy dietary pattern at the last meeting of the Advisory Committee. http://health.gov/dietaryguidelines/2015-scientific-report/PDFs/Scientific-Report-of-the-2015-Dietary-Guidelines-Advisory-Committee.pdf

http://health.gov/dietaryguidelines/2015/guidelines/ A variety of protein foods, including seafood; lean meats and poultry; eggs; legumes (beans and peas) and nuts; seeds; and soy products.

http://www.iarc.fr/en/media-centre/pr/2015/pdfs/pr240_E.pdf

http://www.iarc.fr/en/media-centre/pr/2015/pdfs/pr240_E.pdf

http://www.wsj.com/articles/red-meats-potentially-cause-cancer-group-says-1445860101

http://www. chicagotribune http://www.chicagotribune.com/business/ct-rosenthal-who-bacon-sausage-1027-biz-20151026-column.html

https://www. washingtonpost https://www.washingtonpost.com/news/to-your-health/wp/2016/06/15/who-coffee-itself-isnt-cancerous-but-watch-out-for-very-hot-beverages/

https://www. washingtonpost https://www.washingtonpost.com/news/to-your-health/wp/2016/06/15/who-coffee-itself-isnt-cancerous-but-watch-out-for-very-hot-beverages/

Why Does this Matter to Beef Producers?

Importance to the Beef Industry 2015 Dollar Sales in Certain Processed Beef Categories In 2015, More than $5.9 Billion Dollars in Retail Sales Beef Frankfurters: $1.5 billion+ Beef Dinner Sausage: $1.4 billion+ Beef Luncheon Meat: $900 million+ Beef Shelf-Stable Meats: $847 million+ Beef Dried Snacks: $430 million+ Beef Breakfast Meat: $39.5 million Beef Meatballs: $23.5 million Beef Sausage (Frozen): $11.9 million+ Beef Jerky: $7 million +

This is the Time to Proactively Invest in Processed Beef Research WCRF 2017 IARC Report Prop 65 Warning Labels Dietary Guidance Eroding Consumer Trust

Our Goal Provide scientific evidence to support the industry’s ability to produce, market and maintain the public’s enjoyment of processed beef High quality beef products are convenient, affordable and safe sources of protein Ensure consumer trust that processed beef products are both safe and nutritious and add value to their family’s healthy lifestyle

Provide Safety, Trust, and Knowledge - Processed Beef Research Manage the execution of three research projects through selection process driven by experts who will: Identify yearly research priorities based on industry need; Evaluate research submissions for scientific merit to the industry; and Provide recommendations.

Provide Safety, Trust, and Knowledge - Processed Beef Research Menu modeling and other analyses to demonstrate that processed beef items can included in dietary patterns recommended by the Dietary Guidelines for Americans; White paper to assess mechanistic development of cancer in humans for processed beef components; and Risk-benefit approach on the consumption of processed beef products as a component of a healthy diet and lifestyle.

Provide Safety, Trust, and Knowledge - Processed Beef Research: Proposed Deliverables Three completed projects Targeted dissemination of gained knowledge to nutrition and beef industry professionals through two meetings, webinars, documents or other events

Beef – High Quality, Safe and Nutritious Protein Investments in processed beef nutrition research complement other research initiatives being investigated in the meat and poultry industry. Significant leadership role, both domestically and internationally; Opportunities for collaboration; Demonstrate proactive actions by the beef producers to support their value chain.

A Contractor to the Beef Checkoff Processed Beef Nutrition AR 1705-R Tactic 2A: Science-Based Research on the Nutritional and Health Benefits of Processed Beef, Knowledge Dissemination and Stakeholder Engagement A Contractor to the Beef Checkoff Betsy Booren bbooren@meatinstitute.org