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COM 302 Slingshot Academy/ snaptutorial.com COM 302 Entire Course COM 302 Week 1 Individual Assignment Marketing Communications Process COM 302 Week 2 Learning Team Assignment Advertising Media Mix COM 302 Week 2 Individual Assignment Sales Promotion and Advertising COM 302 Week 3 Learning Team Assignment Building New Brands COM 302 Week 4 Learning Team Assignment Direct Marketing COM 302 Week 5 Individual Assignment Internet Based Marketing Blog COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion

COM 302 Slingshot Academy/ snaptutorial.com COM 302 Week 1 Individual Assignment Marketing Communications Process Week 1 Individual Assignment Marketing Communications Process Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble. Review information at the selected organization’s website and information about the organization in the University Library. Describe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.

COM 302 Slingshot Academy/ snaptutorial.com COM 302 Week 2 Individual Assignment Sales Promotion and Advertising COM302 Week 2 Individual Assignment Sales Promotion and Advertising Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One. Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.

COM 302 Slingshot Academy/ snaptutorial.com COM 302 Week 2 Learning Team Assignment Advertising Media Mix Learning Team Assignment: Advertising Media Mix Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion Review the sample entry in the matrix. Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following: Compare and contrast types and functions of various print, broadcast, and support media. Cite specific examples from each type of advertising media. Describe advantages and disadvantages of each type of media in your matrix.

COM 302 Slingshot Academy/ snaptutorial.com COM 302 Week 3 Learning Team Assignment Building New Brands Week 3 Assignment Building New Brands Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising. Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry.

COM 302 Slingshot Academy/ snaptutorial.com COM 302 Week 4 Learning Team Assignment Direct Marketing Week 4 Assignment Direct Marketing Resource: Ch. 14 of Marketing: Real People, Real Choices Continue working on the Week Four Learning Team Assignment: Direct Marketing. Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three. Discuss why some direct-marketing examples capture your attention and why some do not. Begin thinking about how you might design a form of direct marketing for a retailer of your choice.  

COM 302 Slingshot Academy/ snaptutorial.com COM 302 Week 5 Individual Assignment Internet Based Marketing Blog Week 5 Individual Assignment Internet-Based Marketing Blog Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios. Select one of the websites for this assignment. Write a blog about the selected website in which you answer the following questions: What are the general advantages and disadvantages of using Internet-based marketing communications?

COM 302 Slingshot Academy/ snaptutorial.com COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion Resources: Ch. 22 of Advertising and Promotion and the University Library Debate one of the following social or ethical issues: Advertising is informative. vs Advertising is manipulative. Advertising creates and perpetuates stereotypes. Advertising creates images that consumers can relate to. Marketing is essential to familiarize consumers with useful products and services. Marketing is unnecessary because consumers do not believe advertisements. Outdoor advertising is an effective means of promoting products and services.

COM 302 Slingshot Academy/ snaptutorial.com Education reform has as its main purpose to make sure that the education delivered is of quality For More Courses Visit Now www.snaptutorial.com