Assess and Exploit Adversarial Social Media Social Media Exposed Assess and Exploit Adversarial Social Media

Introduction What is Social Media Who is using Social Media Why is it important Social Media Pilot Introduction

Media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). The common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Social Media is…

Social Media Devices Some Websites Smart Phones Virtually every smart phone has a direct connection to any one or many of these sites. Information can be uploaded, exchanged and posted at the whim of the user. Since 2005 more cell phones have been sold than computers. Our world cultures are merging from smart phones to the web at every point in every day. Some of the information is good, some of it isn’t. All of it has an impact. Facebook MySpace Qzone (China) Windows Live Spaces Twitter Vkontakte Social Media Devices

Our adversaries are using Social Media to run funding, recruiting and communications missions around the world. We are not exploiting this information. We expect through an intense investigation of technologies to find potential assets, targets and a deeper understanding of how the adversarial groups communicate. This is designed as a repeatable process. Concentrate investigation on a specific individual/group/company/government/country.. Get as detailed as necessary Expose Social Media

Pilot: Social Media Assessment We propose to look at this problem in two steps: Pilot– Assess Social Media Culture and Tendencies What our adversaries are doing in Social Media What is their impact on social media, public, world opinion How can we monitor/defeat/change their efforts and messages Is this effort worth continuing to the next step Pilot: Social Media Assessment

Social Media Exploit Plan Social Media Plan List of exploits we are capable of doing Potential schedule Sample Plan to Exploit Targets Sample Plan to Influence Messages Next Steps Social Media is a continuous effort. We need to provide content on a continuous basis to keep our audience’s attention. Social Media Exploit Plan

Who’s Using Social Media Name Description/Focus Date Launched Registered Users Facebook General. Feb-04 500,000,001 Qzone General. In Simplified Chinese; caters for mainland China users 200,000,000 Twitter General. Micro-blogging, RSS, updates Aug-06 175,000,000 Habbo General for teens. Over 31 communities worldwide. Chat Room and user profiles. 162,000,000 MySpace General Aug-03 130,000,000 Windows Live Spaces Blogging (formerly MSN Spaces) 120,000,000 Bebo Jul-05 117,000,000 Vkontakte Social Network for Russian-speaking world including former Soviet republics. Biggest site in Russia Sep-06 110,578,500 Orkut General. Owned by Google Inc. Popular in India and Brazil. Jan-04 100,000,000 Friendster General. Popular in Southeast Asia. No longer popular in the western world 2002 90,000,000 Badoo General, Meet new people, Popular in Europe and LatAm 86,000,000 LinkedIn Business and professional networking May-03 80,000,000 hi5 General. Popular in India, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America. Not very popular in the USA. 2003 Tagged General. Subject to quite some controversy about its e-mail marketing and privacy policy 70,000,000 Netlog General. Popular in Europe, Turkey, the Arab World and Canada's Québec province. Formerly known as Facebox and Redbox. Who’s Using Social Media

Languages Represented Afrikaans Español ქართული Português Azərbaycan dili Esperanto Kiswahili Română Bahasa Indonesia Euskara Kurdî Русский Bahasa Melayu Filipino Latviešu Shqip Bosanski Føroyskt Leet Speak Slovenčina Català Français Lietuvių Slovenščina Čeština Frisian lingua latina Suomi Cymraeg Gaeilge Magyar Svenska Dansk Galego Nederlands ภาษาไทย Deutsch 한국어 日本語 Tiếng Việt Eesti Hrvatski Norsk Türkçe English (US) Íslenska Norsk (nynorsk) 中文 Italiano Polski Ελληνικά Беларуская Languages Represented

Questions? Pilot Social Media Plan 3 months (2 Research Analysts, 1 Linguist, 1 Engineer) Deliverables – Social Media Assessment Social Media Plan Deliverables – Sample plans and Next Steps Questions?