Contents Playbook Objectives Playbook Value Details Playbook Design Change Management Playbook The Value of People & Change PLAYBOOK using Social Networking for Communication Contents Playbook Objectives Playbook Value Details Playbook Design Playbook Major Deliverables Playbook Requirements & Assumptions Getting Started

Change Management Playbook The Value of People & Change PLAYBOOK using Social Networking for Communication INSIGHTOCM People and Change PLAYBOOK serves as a Strategic and Tactical Guide for all employees engaged in the Change Journey . Playbook Objective The objective of the Playbook is to strengthen alignment with the mission to elevate performance and satisfaction through a successful transition and adoption. It provides with a tangible process to translate the transformation roadmap into individualized and traceable activities. This is achieved by mapping individual actions with overall transformation vision to create a customized plan for leaders, stakeholders, managers, ambassadors’ network and team members. The Playbook utilizes social networking technology as a platform for communication. It allows participants to communicate needs, desires and lessons learned with colleagues throughout the enterprise creating an environment of engagement, collaboration, learning and experience. The tactical and logistical design of the Playbook is customized to clients’ global vision, mission statement, objectives, value, outcomes and measures. This design enables individual users to experience alignment of strategies with detailed policies and procedures to become change adaptable and deliver both Employee and Customer Experience (EEx) excellence during times of transition and change. . Please contact us anytime! 800-903-7491 | info@insightocm.com | www.insightocm.com

What is expected, Change Management Playbook The Value of People & Change PLAYBOOK using Social Networking for Communication INSIGHTOCM People and Change PLAYBOOK serves as a Strategic and Tactical Guide for all employees engaged in the Change Journey . Playbook Value Details The Playbook builds loyalty through social networking, understanding individual impact and eliminating pain points. This Playbook is designed to engage with managers and team members to identify environmental pressure points, create customized plans to address those pains and leverage change opportunities within the enterprise’s diverse employee population. The Playbook is specifically designed to balance “People Needs” with a well defined Change Management Methodology giving Leaders, Managers and Users a clear roadmap to: What is expected, How they can engage, Where they can engage and What their level of accountability is during the Change Journey. Please contact us anytime! 800-903-7491 | info@insightocm.com | www.insightocm.com

Change Management Playbook The Value of People & Change PLAYBOOK using Social Networking for Communication INSIGHTOCM People and Change PLAYBOOK serves as a Strategic and Tactical Guide for all employees engaged in the Change Journey . Playbook Design In designing you customized Playbook, you need to perform the following six (6) steps: 1. Determine Needs and develop Change Strategy Define your Organizational Needs for the transition and create a Change Strategy, CSFs, Measures and Platform to collect and distribute to your impacted employees. 2. Determine Individual Users and Playbook Content Provide documentation, seminars, and training with reinforced messaging to establish enterprise-wide adoption and acceptance of the Playbook. 3. Create Transformation Roadmap Support your employees in the development and use of meaningful activities and sequential steps that support your roadmap and assist in reaching your program objectives. 4. Develop Social Feedback and Maintenance Tools Consolidate Playbook input into relevant and transparent online social networking vehicles to empower engagement, collaboration, understanding & decision making at the lowest required level. 5. Create Playbook Marketing and Communication Plan Transmit common vision, goals, objectives into impacted individuals personalized Playbooks. Create marketing strategy, collateral and plan to introduce Playbook for driving adoption and personal ownership. 6. Coach and Educate Playbook Users Conduct a series of trainings and workshops to demonstrate the Playbook value and provide tools and activity training. Please contact us anytime! 800-903-7491 | info@insightocm.com | www.insightocm.com

Change Management Playbook The Value of People & Change PLAYBOOK using Social Networking for Communication INSIGHTOCM People and Change PLAYBOOK serves as a Strategic and Tactical Guide for all employees engaged in the Change Journey . Playbook Major Deliverables The formal deliverables for the Playbook include: Strategic Assessment and Alignment Definition Workshop Stakeholder Analysis and Engagement Ambassadors’ Network Definition Ambassadors’ Network Competency Assessment and Education Ad-Hoc Kick Off Communication – Preformatted content or editing to facilitate the first Playbook design and concept communication quickly and professionally Social Networking layout and set up Ambassadors’ Network Workshop and Playbook Training Materials Playbook Marketing Plan Individual Playbook inputs including but not limited to: mobilization checklists, strategic vendor Information, transformation roadmap, program milestones, discussions tab, and transition behavioral checklists Please contact us anytime! 800-903-7491 | info@insightocm.com | www.insightocm.com

Change Management Playbook The Value of People & Change PLAYBOOK using Social Networking for Communication INSIGHTOCM People and Change PLAYBOOK serves as a Strategic and Tactical Guide for all employees engaged in the Change Journey . Playbook Requirements and Assumptions InsightOCM Change Management Consulting works closely with HR to assist in developing Playbook inputs, and validating behaviors and individual accountability alignment to strategic MBO’s. Clients must participate in the formal process of identifying impact of the change transformation on the organization and end users. The Change Management project requires dedicated client executives for review and approval of the Playbook content and marketing plan. Please contact us anytime! 800-903-7491 | info@insightocm.com | www.insightocm.com

Change Management Playbook The Value of People & Change PLAYBOOK using Social Networking for Communication INSIGHTOCM People and Change PLAYBOOK serves as a Strategic and Tactical Guide for all employees engaged in the Change Journey . Getting Started InsightOCM Change Management advisors will work with you in designing your customized Playbook and perform all the right steps. To find out more on InsightOCM Change Management services and exclusive Playbook experience, contact us at 800-903-7941 or info@InsightOCM.com or www@InsightOCM.com Please contact us anytime! 800-903-7491 | info@insightocm.com | www.insightocm.com