Customers Order From www.Amazon.com Amazon Seller Central Program Flow Chart Order Shipment Confirmation Orders (Downloaded) Product Mgmt. Inventory Control Marketing Mgmt. Warehouse (Indy/Motivational) Navision AeroGrow Order are batch processed into Web Ideals each morning New Order Fulfillment Web Ideals/I3C

Amazon Seller Central Program Amazon.com Seller Central Interface Customers Order From www.Amazon.com Amazon Seller Central Customers Order from Amazon.com Order is authorized, charged, processed through Amazon and dropped into the “Orders” area of our Seller Central (SC) account. Amazon takes their cut of the sale (15%) at time of order processing.

Amazon Seller Central Program New Order Management Amazon Seller Central At the end of each business day, AeroGrow logs into SC and exports orders. Orders are then merged with Web Ideals technical batch schema and sent to FTP account that Web Ideals can access. Every business morning, Web Ideals batch processes Amazon orders at ~8:00 am CT. Orders are then imported into Navision, making them available to the Indy warehouse for fulfillment. At the end of each business day, an order shipped file comes back from Indy with the Amazon order numbers. Shipped order are marked as such in SC. This closes the loop and notifies the customer of the Shipping Service Type and Tracking number. Orders (Downloaded) Warehouse (Indy/Motivational) Navision AeroGrow Web Ideals/I3C

Amazon Seller Central Program Product/Marketing Management Inventory Control Amazon Seller Central AeroGrow uploads a data feed of products to SC, with specifics on where these products are to be listed on the Amazon website. Products and related details can be manipulated via the SC interface, turning products on/off, setting qty levels, pricing etc. AeroGrow sets the date in which to publish products. Products are made live and sold until qty runs out or product is turned off manually. Template Marketing Promos are available via the SC interface and are limited to $ Off, % Off, Free Shipping, Free Product, Tiered (the more you buy, the more you get off $ or %), Null benefit (but $x and get 50 points) Product Mgmt. Inventory Control Marketing Mgmt. AeroGrow

Amazon Seller Central Program Action Customer Email Communication Amazon Seller Central Program Customer Communication Order Process Customers Order From www.Amazon.com Order Confirmation Order Process - Customer Orders from Amazon and receipts a confirmation that the order has been placed and give specifics around the merchant the product was ordered from and and the expected ship date. Once AG indicates the product has shipped, customer gets shipping confirmation Refund process – customer calls to initiate refund, RMA is given and upon receipt of order, refund is given through SC. Email is sent to customer confirming. Order Ships and is marked in SC as shipped Shipment Confirmation Refund Process Upon receipt of Return, Refund is Granted Refund Confirmation

Amazon Seller Central Program Data Schematic Amazon Order information is scheduled for daily export/import into AeroGrow’sMySQL database. Order data is formatted into a fixed record length (Web Ideals Telemarketing layout) file via PHP and uploaded to Web Ideals FTP server. Web Ideal imports Amazon Order File into “Amazon Promo” creating orders in I3C. IC3 Orders will not have credit card information and will not require transaction processing. “Order Type” will need to be some form of “pre-paid” (?) Tax information will not be passed into I3C External Order ID in I3C order will need to be populated with Amazon Order ID Ship confirmation email needs to be disabled WI creates a custom file containing “external ID (amazon order number)” and “web ideals order number” and FTP to AG’s local database (Donkey). Web Ideals creates Amazon XML fulfillment file. AeroGrow imports the fulfillment file into a new DR Customer, set up specifically for Amazon orders. Warehouse picks, packs & ships orders. At the end of the day an Amazon specific “shipping confirmation text file” is exported from Navision and stored locally on Accounting1 where Web Ideals can grab it. All order files are pushed to Donkey. Donkey queries for Amazon orders and sends “shipped orders” back to Seller Central. Orders (Downloaded) Fulfillment Data Flow Warehouse (Indy/Motivational) AeroGrow Order Data Flow Amazon/WI Order IDs Navision Web Ideals/I3C

Amazon Seller Central Program Accounting Reporting Settlement Reports Amazon charges card upon shipment confirm and takes their cut their 15% cut. Amazon sends payment via ACH in 2 week increments, less their commission. Tax Reports Taxes are not collected at Amazon. If a customer orders form a State where we have Nexus, we will pull taxes out of the Order Total and send the new, reduced order total, along with the taxes down to Web-Ideals (I3C) Orders (Downloaded) Fulfillment Data Flow Warehouse (Indy/Motivational) AeroGrow Order Data Flow Amazon/WI Order IDs Navision Web Ideals/I3C