Sports and Entertainment Marketing 1

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Presentation transcript:

Sports and Entertainment Marketing 1 Objective 1.06

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to A. help pay for construction expenses. B. honor a former student-athlete. C. create publicity for the new facility. D. encourage fans to attend sports events.

A. help pay for construction expenses.

What might a sports organization offer a business to encourage that business to sponsor an event? A. naming rights B. percent of profits C. partial ownership D. Free advertising

A. naming rights

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it: A. usually increases spectator fan-base loyalty levels. B. is the least expensive way to create name recognition. C. reduces the need to engage in other promotional activities. D. provides exclusivity and has potential to maximize exposure.

D. provides exclusivity and has potential to maximize exposure.

Athletes are often considered to be particularly effective promoting products related to their: A. education. B. background. C. sport. D. lifestyle.

C. sport.

A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of : A. cross-promotion. B. public relations. C. team-building. D. personal selling.

A. cross-promotion.

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n): A. personal observation B. testimonial C. interview D. sales presentation

B. testimonial

Which of the following is an example of a celebrity endorsing an event simply by being associated with it: A. saying a tournament is great B. Attending a grand opening C. Appearing in a print ad D. Cheering for a football team

B. Attending a grand opening

Sports marketers have an advantage over all other types of licensors in the international marketplace because: A. soccer is so popular. B. sports are universally appealing. C. foreign countries are usually wealthy. D. they already make so much money in the U.S. market.

B. sports are universally appealing.

What are royalties? A. A percentage of expected sales B. A percentage of actual sales C. A percentage of union dues D. A percentage of taxes

B. A percentage of actual sales

Which of the following is an example of a licensed product: A. NASCAR earrings B. Buick invitational golf tournament C. Converse shoes D. Wheaties cereal box featuring an athlete

A. NASCAR earrings