Creating & Customizing Business for Sale Websites VR Training Series Creating & Customizing Business for Sale Websites

Course Objectives In this course you will learn how to: Create customized business-for-sale web pages Add new pages Inserting pictures and graphics Use tables and columns Formatting tips Optimize your website with keywords Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Agenda Business-for-Sale Website Features Getting Started How to Create Business Websites Adding & Editing Pages Inserting Pictures & Graphics Tables & Columns Optimization Formatting Tips Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Why Create Custom Business Pages Creating custom business-for-sale websites: Drives more traffic to your site. Drives more traffic to your seller’s site and gets more buyer leads. GREAT tool for getting new engagements. No one else offers this! Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Why Create Custom Business Pages By creating custom business-for-sale pages, you are adding more web pages to your site for the search engine spiders to find and index. This will drive more traffic to your site. For example, an office with 50 listings: Creating no custom pages will give you 50 web pages of businesses for sale alone. Adding five (5) custom pages per listing has 50 X 5 = 250 business for sale WebPages! Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Business For Sale Site Features Every business represented by your office will have its own website. You can create custom pages, add pictures, graphics, etc. Each business is assigned a unique url (domain name), searchable on Google and Yahoo url example www.vrbb.com/Listing/B2B-Custom-Logo-Franchise.aspx Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Business for Sale Website First page automatically imported from BizEx You add custom pages which become links shown on in the left navigation pane – see below and next page Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Custom Business Webpages Example of a custom web page Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Getting Started Call VR Corporate Headquarters to obtain your WebManager username and password. Note that there are two user access levels. Office Admin: Has the ability to create and edit your office website pages as well as business-for-sale web pages. Office User: Has the ability to create and edit business-for-sale web pages. Cannot create or edit office website pages. This is typical for Associates. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Accessing the VR WebManager Login From the VR Website Homepage, click on “Member Services.” From the “Member Services” page, click on WebManager and enter your username and password. Once you are logged into the WebManager, you can create and edit your office web pages such as for new businesses for sale. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Your Office WebManager Page To start creating your custom business-for-sale web pages: Click on “Listing Management” and all of your listings will be shown (next page). Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Your Listing Page Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Start Creating WebPages Click on the listing you want to build a custom website for. Click on “Add New.” Select the page type that you want to add from the pull-down menu to start building your pages. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Adding New Pages to Your Site As you finish and save each page, they will be added to the listing page. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Executive Summary Example Clean up formatting icon MS Word style icons, hover over each icon to learn its function Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

An Example - Published Let’s look at a finished custom business-for-sale website – next page. The first page is automatically created from BizEx. This is the business summary. Note that there are links to additional pages in the left side navigation pane. Executive Summary Financial Summary Company Marketing Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Finished Example - Published Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Additional Details Example Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Additional Details Page Published Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Adding & Editing Pages You have the ability to add unlimited pages to your website. You can edit pages without any time or frequency restrictions. Note that your pages will not appear on the public site until they have been approved by the Office Administrator. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Inserting Pictures & Graphics Use the “Picture Gallery” to upload pictures to your office folder and insert images. Make sure you upload your pictures into your office folder with your office # Insert picture icon Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Tables & Columns Table icon Tables are a great tool for organizing your pages and making lists Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Insert Media, Video, Images… Right click on the page, click on insert, to insert media Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Fonts and Styles Standard Font Styles The standard font for all VR office Websites is Verdana 10pt, Size 2 on your Toolbar. Verdana 10 pt is used for all body text and content. You can use bold and italics when appropriate. You can use larger font sizes as well for main titles and headlines. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Formatting Tips The WebManager is a WYSIWYG (pronounced wizy wig) editor – which means What You See Is What You Get. It is designed to create web pages that will look exactly how you would build them from the editor. If you type your text directly into the editor screen, it will format correctly for the web. If you cut and paste your text from a Word document, follow the steps on the next page. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Cutting & Pasting from Word You can cut and paste text from Word; however, the Word formatting tags and information is retained and your page will not display correctly. To clean up the format, do the following: Click on the “Yellow Paint Brush” on the Toolbar and then click on “Remove Word Specific Mark Up.” If you still have formatting problems, use the “Remove All HTML Tags” option as well. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Formatting Tips - continued Bullets & Numbers Bullets and numbers are available on the Toolbar. Tables & Columns Use the “Table” icon to create a table and make columns. You can change column borders by right clicking the table and selecting “Properties.” Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Formatting Tips - continued Inserting Pictures & Graphics Use the “Image Gallery” icon to upload new images to your folder. Note: Upload your images to your office folder that has your office number on it. Use the “Insert Image” icon to insert images from your “Gallery” folder. You can also insert images from the Gallery. You can resize images and change the placement by right clicking on the image and then clicking on properties or when you insert the image. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Formatting Tips - continued Creating Hyper-Links (Links) Use the “Create Link” icon to create a link to another page or an email address. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Optimizing Your Site Congratulations! Your customized office site is finished and online. Drive more traffic to your site by: Using keywords in your text Update your pages periodically Creating more custom business-for-sale web pages – adding custom pages. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Using Keywords The following page is a list of the top keywords for Google searches. To optimize your site, do the following: Use keywords once every 100 to 200 words of text. Using keywords too frequently will actually cause your site to be penalized and lower your ranking. Add keywords for the business type, industry and geographic area. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

Contact Submission Page From the Webmanager you can view all of your office and listing inquiries Click on Contact Us and then Submission Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties

You are ready to start building and customizing your website. Please watch the training presentation, “How to Create and Customize Your Office Website” to learn how to create your office website. Confidential and Proprietary Information of VR. Do Not Copy or Distribute to Outside Parties