HP Indigo Brands Success Stories October 2013

The Challenge The Strategy Results INDUSTRY: Automotive APPLICATION: Publishing SOLUTION: HP Indigo 7500 Luxury automaker uses HP digitally printed owners literature to meet demands of global customer The Challenge Expand language offerings for Bentley owners documents Reduce waste from print to forecast model Achieve material quality appropriate for luxury goods The Strategy Switch to a build to demand system Use HP Indigo for superior quality HP Indigo 7500 Digital Press Results Documents printed in 20 languages for 12 models Materials delivered weekly packaged in sequence with production schedule Producing 20,000 units/year

The Challenge The Strategy Results INDUSTRY: Education APPLICATION: Publishing SOLUTION: HP Indigo 7500 HP and the Lorax team up on environmental education with educational curriculum and personal publishing The Challenge Leverage theatrical release of The Lorax to educate students on sustainability Provide opportunity for students to apply environmental knowledge The Strategy Partner with Scholastic for development and distribution of educational materials for elementary school students Encourage students to write and publish their own sustainability story using Lorax imagery through a web to print solution Results Education materials delivered to 150K schools 40,000 students published their own Lorax books

The Challenge The Strategy Results INDUSTRY: Publishing, APPLICATION: Publishing SOLUTION: Indigo 7000 Design magazine gets personal with “handmade” custom edition and HP digital print The Challenge Make the cover of its handmade-themed issue complement the custom-made products featured in it Engage subscribers in a two way creative process The Strategy Create a collection of images, patterns, colors and words available through their web site and let subscribers design their own cover art with them Results 22,000 custom versions of Wallpaper* created “It was a huge undertaking, and the results were miraculous,” says publishing director Gord Ray

Jeppesen Leading provider of air avionic information saves costs, improves quality on Indigo The Challenge Simplify and automate the process and turnaround time of producing hundreds of millions of aviation charts and other documents critical for safe travel around the world. The Strategy Move jobs from conventional offset presses to digital Indigo presses Reduce inventory by using print-on-demand Establish an HP fully integrated automated end-to-end production lines from a digital file to a finished product using the HP Indigo W7200 Digital Press connected to Hunkeler Pop6 finishing line and integrated with EMT punch unit, delivering a finished product ready for binding Flexibility to customize short run jobs to unique needs “HP helped us model the work we do and showed us that with an all-digital workflow and print, we could actually cut our costs. So we’re able to leverage the technology to improve efficiency and quality at the same time” Dan Olivas , director of product production and distribution . Results Reduction in labor costs Reduction in waste Shorten production turnaround Improved quality by enabling better use of color to communicate critical data that allows charts to be read easier

The Challenge The Strategy Results INDUSTRY: Specialty Retailers: Apparel APPLICATION: Catalog SOLUTION: HP Indigo 7000 Major clothing marketer switches to personalized catalogs and drives 30% response gain The Challenge Increase response rate to DM catalogs Take advantage of extensive customer history database The Strategy Develop cross media campaign personalized to reflect customers purchase history Use love letter from “Johnnie (Boden)” theme Results 30% increase in response rate 3000+ competition entries, 250+ Facebook postings & 1000+ comments Won marketing Week Engage award

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