Build Your Brand as an Emerging Influencer With Jo Miller

Director of the Össur Women’s Leadership Institute Karen Edwards Director of the Össur Women’s Leadership Institute

Women’s Leadership Speaker Founding Editor of BeLeaderly.com Jo Miller Women’s Leadership Speaker Founding Editor of BeLeaderly.com

I HAVE SOME UNIQUE KOALAFICATIONS

Are you the best kept secret in the organization? Are you the best kept secret in your profession?

Your leadership brand Become a person of influence In this session Your leadership brand Become a person of influence

Your leadership brand

“Be famous for something! What is your claim to fame?” — General Manager

What’s your career superpower?

3 essential elements of a great personal brand

Your leadership brand What are you passionate about? What does your organization need and value? What are your skills, strengths, and talents?

“Make your brand scalable.” — Krista Thomas

Ask yourself Where do I want to be in 3 years? What do I need to become known for now, in order to get there?

Your leadership brand What are you passionate about? What does your organization need and value? What are your skills, strengths, and talents?

This presentation is available at BeLeaderly.com/ossur

Become a person of influence

“In my organization, influencing skills are the single most important success factor after knowing your job.”  JoAnna Sohovich, CEO The Chamberlain Group

Are influence and power good or bad?

Are influence and power good or bad?

Are influence and power good or bad?

Try to influence a situation Become a person of influence

The Fundamental Truth About Influencing…

Dog Psychology Center

The Fundamental Truth about Influencing… Our behavior teaches people how to treat us.

“You can influence others in every conversation you have “You can influence others in every conversation you have. In a subtle way, we convey our confidence and professionalism in every interaction that we have with co-workers, customers, superiors and subordinates.”   Laurie Oare, Division President U.S. Foodservice

Characteristics of an influential role model

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

The influence inherent in your job title and role. Positional Influence The influence inherent in your job title and role.

Building positional influence You have an important job – people need to know! Seize all opportunities to educate others about your role, and how you can help Create your 30-second commercial.

30-second commercial Name Job title and leadership brand I am responsible for a, b, c. Come to me when you need x, y, z.

I hate to bust your bubble.” “There is a myth that the higher you go in the organization and the more positional authority you gain, that you just have to say “do it” and people get it done. I hate to bust your bubble.” Dr. Cecilia Kimberlin, VP QA, Regulatory Affairs and Compliance, Abbott

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

Expertise Influence The influence that comes from your background, qualifications, experience and accomplishments.

“It’s not what you know and it’s not who you know “It’s not what you know and it’s not who you know. It’s who knows what you know.” Nora Denzel, Board Director, Ericsson and AMD

Make your expertise visible Early career Work less! Promote your accomplishments Mid-level Volunteer for high-profile projects Lead committees and task forces Senior-level Speak on panels, at conferences, and in the media

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

Negotiating the resources you need to do your job well. Resources Influence Negotiating the resources you need to do your job well.

Build your resources influence Early Career Become a good negotiator Learn leading without authority Mid-level Suggest special projects as developmental opportunities for others Understand how finances and budgets work Senior-level Be a mentor, sponsor, and talent scout

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

Informational Influence Having a finger on the pulse of what is going on in your organization, industry/sector, and profession.

Be an informational powerhouse Have some go-to sources of information. Pay attention to changes in personnel, budgets, legislation, public policy, new products, innovation, market intelligence, etc. Network with other “informational powerhouses”. Filter useful information from gossip or noise.

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

Direct Influence Being firm, professional and direct when someone’s behavior is detrimental to the relationship, the team or the organization. (The 1% rule)

Effective use of direct influence Be firm, fair and professional Be direct and concise while delivering tough news Explain what was unacceptable and why Share your vision of their future potential

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

Relationships Influence The influence that comes naturally with having a network of authentic relationships across your organization, industry/sector, and profession.

The most important asset you will build in your career Your Network (Your “Sphere of Influence”)

Be an energizer! Those who energize others are much higher performers, and are more likely to be heard and to see their ideas acted upon. The Hidden Power of Social Networks by Cross & Parker

Tip: “…energizers are not entertainers, or even necessarily very charismatic or intense. Rather, they bring themselves fully into an interaction.” The Hidden Power of Social Networks by Cross and Parker

Increase your relationships influence Think strategically about who you’d like to include in your network. Create a networking plan. Build a supportive network of connectors, collaborators, influencers, mentors, and advocates.

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

Self-evaluation What are your strong sources of influence? Which do you want to strengthen? How?

6 Sources of Influence 6. Positional 5. Expertise 4. Resources 3. Informational 2. Direct 1. Relationships

Your leadership brand Become a person of influence In this session Your leadership brand Become a person of influence

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“It’s not enough to have a bright idea “It’s not enough to have a bright idea. I have seen too many projects led by great, passionate people fail because they tried to be the lone influencer. You have to get the right people in the boat with you. You have to engage the entire human fabric.” Sophie Vandebroek