La publicité subliminale

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Presentation transcript:

La publicité subliminale In subsequent use, "Illuminati" refers to various organisations which claim or are purported to have links to the original Bavarian Illuminati or similar secret societies, though these links are unsubstantiated. They are often alleged to conspire to control world affairs, by masterminding events and planting agents in government and corporations, in order to gain political power and influence and to establish a New World Order. Central to some of the most widely known and elaborate conspiracy theories, the Illuminati have been depicted as lurking in the shadows and pulling the strings and levers of power in dozens of novels, movies, television shows, comics, video games, and music videos.

Le Subliminal Percevoir un stimulus sans en avoir conscience. Les messages traités par la conscience: de base logique et du contexte. Les messages subliminaux: de base inconscient (rêves, fantasmes, peurs).

Première expérience en publicité salle de cinéma Pendant les années 50 on a prétendu qu’un cinéma a augmenté la vente des boissons gazeuses et du maïs soufflé avec les messages subliminaux. Inséré une image à intervalles de chaque 5e photogramme. Article Snopes.com Mais….si cette technique ne fonctionne pas, pourquoi est-ce qu’on continue à l’utiliser….? Origins:   Public awareness of what we now term "subliminal advertising"  began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post-war American market. Advertisements that focused on consumers' hopes, fears, guilt, and sexuality were designed to persuade them to buy products they'd never realized they needed. Marketers who could reach into the hearts and minds of American consumers soon found consumers' wallets to be within easy grasp as well.  Read more at http://www.snopes.com/business/hidden/popcorn.asp#bAXhJz2AffLhUwsg.99

Exemple Les années 1960, l’hymne national des États-Unis….(version originale) (what it says – au ralenti) Vidéo 1 (lien) 5 fun facts National Anthem (1960s TV Station Sign-Off)-have youtube copied too

An oldie but a goodie: Who hasn't spent time searching the Camel logo for the image of a naked man with his "cigarette" hanging out?

Pepsi

http://www.cbsnews.com/news/the-10-best-subliminal-ads-ever-made/

This one might take you a second, but there's clearly two pictures in this logo. Can you spot the golfer as well as the helmeted Spartan warrior?

This is a great example of negative space This is a great example of negative space. When you look at this logo you'll probably either notice the tree and birds or the animal faces, but did you notice both?

Tortilla chips aren't just comforting, they're fun Tortilla chips aren't just comforting, they're fun! Look closely at the centre of this logo and you'll notice two people enjoying a Tostito chip with a bowl of salsa. This design was built to convey the feeling of connecting with others.

Exemples Swenson`s icecream (youtube) (montré en Thailand et en Asie) George W. Bush Candidate Bush was trying to make a point about candidate Al Gore's healthcare proposals in the 2000 election campaign, but all anyone remembers is the kerfuffle over whether the brief appearance of the word "rats" in the middle of the ad was intended or not. The Rescuers