Find Customer – Bind Customer

Slides:

Advertisements

Similar presentations

Getting Your Web Site Found. Meta Tags Description Tag This allows you to influence the description of your page with the web crawlers.

Advertisements

Prof. Dr. Tilo Hildebrandt Find Customer – Bind Customer Increasing Profitability Reducing Transaction Cost.

Search Engine Optimization (SEO) is not a difficult task, nor do you need great skill set to comprehend the guidelines and techniques employed in the.

Acroterion Search Engine Solutions Presentation The next mousetrap Mom, What's a Library? Search Engine Marketing is Necessity Billions of dollars poured.

All Things Search Attracting and understanding website visitors.

SEO Introduction & Process SEO Team S-Axxis Software Solutions

IS 360 Web Promotion. Slide 2 Overview How to attract visitors.

Unit 4.4 We are HTML Editors

Search Engine Optimization (SEO)

Search Engine Optimization Strategies The Basics of SEO Offered to you by Mary Anne Donovan Vice President, SEO Literacy Consultants.

MARKETING OVER THE INTERNET/WORD WIDE WEB IS INTERNET MARKETING.

SEO PACKAGES. Types of Plans Starter Plan Business Plan Enterprises Plan.

WEB SCIENCE: SEARCHING THE WEB. Basic Terms Search engine Software that finds information on the Internet or World Wide Web Web crawler An automated program.

 Popularity of browsers:  Popularity of search.

SEO-SEARCH ENGINE OPTIMIZATION SEO is an act of to make a website rich for Search Engines and Visitors. SEO simply get the Website Ranking Higher.

Seorak. Internet Marketing Steps For Web Promotion: 1. Search Engine Optimization 2. Social Media Optimization 3. Internet Research These are basic steps.

Search Engine Optimization. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search.

How to get to the top? Use SEO! SEO is an effective way, how to get targeted customers to your website Radek Karban & Michael Muselík.

The Technical SEO Audit Rick Ramos | seOveflow. Introduction  SEO is search engine usability.  Why do you need an audit?  How nimble are your development.

OPTIMISING AND PROMOTING YOUR WEBSITE Michael Heraghty, Heraghty Internet Consultants

By Raza / Faisal By: Raza Usmani Faisal Khan. What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine's.

SEO for Web Designers By Alfredo Palconit, Jr.. I. What is SEO? A process of improving a site’s traffic and rank from organic search engine results. Notes:

How Search Engines Work. Any ideas? Building an index Dan taylor Flickr Creative Commons.

Search Engine Optimization. Introduction SEO is a technique used to optimize a web site for search engines like Google, Yahoo, etc. It improves the volume.

Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? Stages involved in.

 Popularity of browsers:  Popularity of search.

Search Engines & Search Engine Optimization (SEO).

WHAT IS A SEARCH ENGINE A search engine is not a physical engine, instead its an electronic code or a software programme that searches and indexes millions.

Search Engine Marketing Gay, Charlesworth & Esen Chapter 6.

Guerrilla Marketing Tactics Building a proper web Presence March 24, 2010 Session 3.

Stands for “Search Engine Optimization” Process of improving “visibility” of a web site to search engines in order to help search ranking Attracts more.

Search Engine Optimization & Pay Per Click Advertising

Michel Oldroyd – SEO Strategist Search Engine Optimisation Demystified.

Search Engine Optimization 101 What is SEM? SEO? How can I use SEO on my blogs and/or my personal web space?

Searching for Dollars How money is made on the Web by Doug Ward February 12th, 2008.

Search Engine Optimization: A Survey of Current Best Practices Author - Niko Solihin Resource -Grand Valley State University April, 2013 Professor - Soe-Tsyr.

META tag META tag is the element in the HTML that interacts with the search engines. It’s contain 2 attributes that should always be used: NAME: is an.

Basic Search Engine Optimization. What is SEO?  SEO is an abbreviation for search engine optimization.

Search Engine Optimization for Dummies Peter Kent.

به نام خدا مهندسي اينترنت جوانمرد اسلايد پنجم.

Search Engines By: Faruq Hasan.

Big Builder 2009 Introduction to SEO. Why is the Internet Important Around 90% of all home buyers search the internet BEFORE the walk in your sales center!

Dan Cohen MSN | How to attract engaged users who have never heard.

Website Optimization Dan Stratford and Dan Smink Snowsports Industries America Webinar Wednesdays March 5, 2014.

SEARCH ENGINE OPTIMIZATION. What is Search Engine Optimization?  Search engine optimization ( SEO ) is the process of affecting the visibility of a website.

Week 1 Introduction to Search Engine Optimization.

INTERNET VOCAB. WEB BROWSER An app for finding info on the web.

Created By EZ Marketing Tech 1 +1 (347) | |

Search Engine Optimization Miami (SEO Services Miami in affordable budget)

Different Purposes for Web Pages Education –Content must be timely, accurate and appealing. Can also provide feedback, maintain records (IC) and can also.

Why SEO is Important for Online Business & How to choose the right SEO Firm By, Init SEO

SEO Company or SEO Agency

SEO Company in Miami

1 ABOUT SEO (SEARCH ENGINE OPTIMIZATION)

Free SEO for Blogs & YouTube Channels.

Search Engine Optimization(S.E.O)

Find Customer – Bind Customer

Search Engine Optimisation

Digital Marketing Company in India

Prepared by Rao Umar Anwar For Detail information Visit my blog:

What is Search Engine optimization

Strategic Internet Marketing & Search Engine Optimization May 25, 2006

SEARCH ENGINE OPTIMIZATION SEO. What is SEO? It is the process of optimizing structure, design and content of your website in order to increase traffic.

SEO Course Outlines.

ثانيا :أدوات البحث عبر الانترنت

Guerrilla Marketing Tactics

Agenda What is SEO ? How Do Search Engines Work? Measuring SEO success ? On Page SEO – Basic Practices? Technical SEO - Source Code. Off Page SEO – Social.

Different Purposes for Web Pages

Information Search Week 4.

Presentation transcript:

Find Customer – Bind Customer Increasing Profitability Reducing Transaction Cost Prof. Dr. Tilo Hildebrandt

Prof. Dr. Tilo Hildebrandt Selling Pyramid Buyer Shopping Cart to Buy: 25% 3 Near Buyer Shop Visitor to Cart: 40% 12 Shop Visitor 30 Visitor to Shop: 30% Site Visitor 100 Prof. Dr. Tilo Hildebrandt

Prof. Dr. Tilo Hildebrandt Marketing Pyramid Partner After Sales CRM Buyer Usability Member Community Marketing Surfer Internet Marketing Prof. Dr. Tilo Hildebrandt

Prof. Dr. Tilo Hildebrandt Janus Strategy Website optimized for Visitors (Usability) Website optimized for Robots (Findability) Prof. Dr. Tilo Hildebrandt

Prof. Dr. Tilo Hildebrandt Janus Strategy Relevance Website Source Code Usability Findability I-Surfer I-Robot Prof. Dr. Tilo Hildebrandt

Structure of a Search Engine WWW Data Collection URL {Textstrings,...} Query Results Analysing Query Sequenz Robot(s) Indexer, Parser URL List Inverse Index Database URL {Keyword 1,2,...} Database Keyword {URL 1,2,...} Offpage Analysis Hyperlinks Onpage Analysis New URL Entries URL Entries (in Anlehnung an A. Arasu et al. „Searching the Web“, ACM Transactions on Internet Technology, Vol. 1/1, August 2001, S. 4)

Prof. Dr. Tilo Hildebrandt Findability Cookbook + Do‘s - Dont‘s Catalog Entries Link Baiting Meta Tags Static Webpages Content is King Doorway-Pages Cloaking Keyword-Stuffing Hidden Content Link-Farm Prof. Dr. Tilo Hildebrandt