Gaining APICS Chapter Members (It Takes More Than Wishing) Can you please tell me where can I find new APICS members Howard Forman PIM Associates Inc. pimassociates@yahoo.com

Howard Forman President of PIM Associates Inc. 35+ years operations and supply chain experience as a practitioner, consultant and educator Long term APICS member, chapter officer, instructor, and former VP of Region 2 and APICS Board Member Spoken at numerous region / district / and Leadership Summits (old VLW) workshops on CSCP marketing and Guerilla and DRIP marketing CDC Team leader responsible for the development of numerous marketing and membership tools used in C-Box Frequent speaker at various APICS dinner meetings, seminars, workshops, and conferences Graduate of Fairleigh Dickinson University with a BS and MBA in Business Management

Objective Provide the listener with knowledge and information to better understand how to gain chapter members

Answer A Few Questions Who do we market membership to? When must the effort begin and end? Where do we look for potential members? What steps are needed to market membership? Why don’t supply chain professionals want to join a chapter? How do we develop a limited involvement, low cost, yet effective membership marketing program?

Marketing Definition Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Source: American Marketing Association

the first star I see tonight, I wish I may, I wish I might, Traditional Method Star light star bright, the first star I see tonight, I wish I may, I wish I might, I wish to have more members for my Chapter tonight. l l l l l l l l l l l l l l l l l

To Successfully Gain Members You Need To Tell A Story

Tell A Story A short time ago, in an APICS chapter, not far away. A supply chain professional, Became an APICS Chapter member, and earned an APICS certification. Opportunity knocked, closed doors opened. Money was offered. A promotion was obtained. Success was achieved. All because of APICS Chapter membership. The hook

Promote The Story

Be Innovative Join the APICS Tappan Zee Chapter Your local source for supply chain education Contact Howard Forman at 973 838 5946 www.apicstz.org

Think Out of The Box Join APICS Tri-City APICS Tri-City sponsored a hot air balloon ride APICS North Central Ohio Chapter Sponsored a golf hole

Do You Need To Spend Money? Define objective Ads are expensive Cost per prospect considerations Awareness versus membership Tracking mechanism

Make Sure You Promote Membership

Idea 1 - Membership Marketing Campaign Chapter marketing plan / budget Value / differentiators Slice and dice Target market (who, where) Communicate / frequency Metrics and tracking

Unique Chapter’s Member Value Proposition Do you know your UCMVP? Discounts, the Dictionary, APICS Magazine or courses are not a UCMVP Define member value Focus on value Value = Members Clara Peller

Idea 2 – Offer Value Does this show member value? PDM fees $10.00 Student $25.00 Nonmember $25.00 APICS Member

Promote Membership Benefits and Value Find or keep a job Make more money Gain peer recognition Meet job requirement Prepare for the future Gain networking opportunities Become and stay more employable Gain new ideas and learn best practices

Idea 3 – Communication Frequency U-Tube session by Jim Glover on the Idea of 27 https://www.youtube.com/watch?v=3YnqIbMjTXI

Idea 4 – Your Message Header Sender

Idea 5 - Can They Find Your Membership Information

Idea 6 - Respond

Idea 7 – Build Your Mailing List

Idea 8 – Sources for Potential Members Schools Referrals Walk-ins Joint meetings Chapter events Chapter website Major employers Former members Education courses APICS Society leads Marketing campaign Company coordinators

MMI Reference Directory Directory of manufacturing and distribution companies Profile includes company, management names, address, phone number, employees and sales Browse data by state, industry, zip and SIC codes http://mni.net/?source=II&gclid=CLCnroHU8ssCFVdahgodYToIMw

Idea 9 - Enlist Others as Cheerleaders Students Members Instructors Consultants Board members Former members Certified members Software companies Company coordinators College and university instructors

Join the APICS Tappan Zee Chapter Idea 10 – Ask Join the APICS Tappan Zee Chapter

Did I Answer Your Questions and Recap Who do we market membership to? When must the effort begin and end? Where do we look for potential members? What steps are needed to market membership? Why don’t supply chain professionals want to join a chapter? How do we develop a limited involvement, low cost, yet effective membership marketing program?

Questions Contact Howard Forman PIM Associates Inc. 973 838-5946 pimassociates@yahoo.com LinkedIn: http://www.linkedin.com/pub/howard-forman/7/500/7a5