White Represents Purity and Innocence Creates sense of space Can be cold, blank, and sterile

Black Symbol of menace or evil Associated with death and mourning It is also associated with unhappiness, sexuality, formality and sophistication.

Yellow Cheery and warm Most fatiguing to the eye Can create feelings of frustration and anger. Increases the metabolism and is the most attention-getting color.

Orange An energetic color-excitement, enthusiasm, and warmth Draws attention

Red Evokes strong emotions Love, warmth, and comfort Creates feelings of excitement or intensity

Violet/Purple Symbol of royalty and wealth Represents wisdom and spirituality Can appear exotic or artificial

Blue Color most preferred by men Calls to mind feelings of calmness or serenity Can also create feelings of sadness or aloofness. People are more productive in blue rooms One of the least appetizing. Can also lower the pulse rate and body temperature.

Green Symbolizes nature. Also represents tranquility, good luck, health, and jealousy It can improve reading ability Symbol of fertility Has a calming effect

Grey Noncommittal Independence Self-Reliance Evasion Neutral color Conservative

Beige Natural Conservative Neutral Practical Implies genuineness

Brown Evokes a sense of strength and reliability Can also create feelings of sadness and isolation Brings to mind feelings of warmth, comfort, and security