PROI Worldwide: St. Louis-The Vandiver Group, Inc.

General Overview Address: 510 Maryville Centre Drive, Suite 320 St. Louis, MO 63141 USA Phone: (314) 991-4641 Email: tvg@vandivergroup.com Number of employees: 20 Language: English Date of incorporation: April 1, 1993 Top 5 in public relations firms in St. Louis Agency motto: Building Brands, Reputations and Relationships

Social Media Website: vandivergroup.com Facebook: facebook.com/vandivergroup Linkedin: linkedin.com/company/the-vandiver-group-inc Twitter: @VandiverGroup

Agency Billings Traditional PR: 60% Crisis Communications: 20% Research: 10% Training: 5% Social Media/Web: 3% Advertising: 2%

Management Team Profile Donna Vandiver, President & CEO More than 30 years of experience for clients in a variety of industries with annual sales from $.5 million to $50 billion.  Before founding TVG in 1993, Donna was director of public relations for Monsanto Company, where she was responsible for corporate image and reputation management, issues management, employee communications and media relations for this $8 billion global company. Her specialties include strategic counsel, corporate reputation, issues management, public relations and crisis communications.

Management Team Profile Amy Crump, Chief Financial Officer A communications professional with experience in managing multiple accounts as well as overseeing company administrative and financial activities. She has expertise in media relations, market research, public involvement and community relations. She provides support to teams, works on new business development and leads the firms practice with government/federal clients.

Management Team Profile Andrew Likes, Vice President More than 11 years of experience in broadcast journalism and more than 7 years of experience in strategic communications. He now leads TVG’s media practice group, which covers crisis communications and corporate reputation. Prior to joining TVG, Andy worked as a producer for some of the top news stations in the country, including KSDK-TV in St. Louis, WSMV- TV in Nashville and WREG-TV in Memphis.

Management Team Profile Laura Vandiver, Vice President Nearly fifteen years experience in both public health and market research, as well as training, facilitation, and strategic communications. She has worked on projects for the Centers for Disease Control, the National Institutes of Health, and the National Institute on Drug Abuse. Laura has also managed a number of strategic initiatives focused on communication and implementation for national health care organizations, and has extensive experience working with physicians and care teams. As a trained medical anthropologist now working in corporate market research, Laura is constantly looking for ways to bring together the worlds of research and communication.

Major Clients

Major Industry Sectors Serviced Agriculture Consumer Education Energy Financial Government Healthcare Manufacturing Sustainability

Fields of Expertise Public Relations & Corporate Reputation Branding Branding , Marketing & Creative Services Public Relations & Corporate Reputation Research Public Engagement Branding Marketing Creative Video Digital Advertising Media Planning Social Media Strategic Counsel Crisis Communications Public Relations Media Training Media Tracking Analysis & Metrics Employee Communications Litigation Communications CSR Research Strategy/ Study Design Survey/Question Guide Design Study Recruitment Reporting & Data Analysis Qualitative Research Focus Groups In-depth Interviews Ethnography Quantitative Research iPad Field Research Phone & Online Surveys Stakeholder Relations Community Engagement Legislator Outreach Meeting Facilitation

Specialties Research We specialize in both qualitative and quantitative research projects with our in-house research team Focus groups (in-person, webinar, online, MROCs, dyads and triads) Surveys (online, phone, panel, field intercept interviews) In-depth interviews and ethnography

Specialties Training Media Training Presentation Skills I & II Social Media Training Crisis/Risk Communications Storytelling Team & Trust Building Leadership I & II Strategic Communications Myers-Briggs Type Indicator (MBTI) Maximizing Multigenerational Communications

Rate Structure Hourly rate: $185-200 Blended government rate: $165 Project fees depend on the project type and timeline

Membership in Industry Associations Women Presidents’ Organization Counselors Academy Council of Public Relations Firms Community Service Public Relations Council International Association of Business Communicators Public Relations Society of America Women’s Business Enterprise Word of Mouth Marketing Association Marketing Research Association

Awards TVG has won dozens of awards for our work. Here are just a few: Named Best PR firm in St. Louis by readers of St. Louis Small Business Monthly for four consecutive years Named Top 50 Women Owned Business in Missouri for three consecutive years Named TOP 100 Diversity Owned Business in Missouri at diversitybusiness.com for ten consecutive years MarCom Creative Awards, Platinum for a St. Louis Magazine placement for Pinnacle Entertainment’s Lumière Place; Gold for business card design for PracticeMatch Bronze Quill Awards from IABC for Laclede Gas Dollar Help's 25th Anniversary event Mid-America EMMY Award for work on the Gateway Clean Air Program

Case Studies-Centene Background: Centene asked TVG to conduct a social media audit to learn about the efforts underway at each health plan and specialty company, with the goal of improving their overall social media strategy and integration. Audience: Internal marketing and communications staff, and staff from community relations and outreach, sales and marketing, business development, government relations and business integration. Objectives: To assess the internal and external perceptions of social media use by Centene. The goal of the audit was to develop social media strategy, policies and guidelines to create a more consistent, effective social media presence across various channels. Outcome: TVG presented recommendations at a leadership planning/strategy session that are now being implemented by the company. TVG is assisting in that effort.

Case Studies-Express Scripts Background: Express Scripts Inc. (ESI) asked TVG to conduct a brand equity study of several potential product names to determine which name had the most positive equity. Audience: Various ESI stakeholders, including clients, patients, doctors, health care workers, pharmaceutical manufacturers, and their internal leadership team. Objectives: Using a mixed-method research approach, TVG conducted studies with each of the stakeholder audiences to determine the equity of each name, and provided ESI with final name recommendations and key communication messages. Outcome: TVG queried each stakeholder group and conducted online surveys, phone surveys and in-depth interviews with all stakeholder groups and presented the findings to the company, resulting in implementation of TVG’s recommendations.

Case Studies-Mississippi Lime Company Background: Mississippi Lime Company (MLC) consulted The Vandiver Group, Inc. (TVG) to provide training on employee leadership, employee communication, media training, and spokesperson training. Audience: Mississippi Lime employees across all levels Objectives: TVG worked with MLC to provide a variety of employee training courses, all centered around more effective communication with both internal and external audiences. Outcome: TVG created key messages and trained spokespeople and employees. We conducted media training to ensure the correct spokespeople were delivering the right messages. We trained employees on best practices for communicating internally and how communication plays a role in effective leadership.

Published Articles Vandiver Group blog: vandivergroup.com/blog Article published on Council of Public Relations Firms blog: “Does Jeff Bezos Know Something We Don’t?” By Donna Vandiver