Russian market of business education (observations of insider) ; (IBS-Moscow Business School) Sergey Myasoedov President of the Russian Association of Business Education (RABE), Vice Rector of the Russian Presidential Academy (RANEPA), Dean of IBS-Moscow Business School Russian market of business education (observations of insider)

SEVEN TOP UNIVERSITIES with strong BSs Introduction Now – about 600 State (About 60 Moscow State Universities) + 400 private (But only about 150 BSs and Centers !!!) SEVEN TOP UNIVERSITIES with strong BSs (non-tech!): - Russian Presidential Academy (Management) - Moscow State (Lomonosov) University (Classic); - St. Petersburg University (Classic); - HSE Research University (Economics) - Plekhanov University (Economics); - MGIMO – (International) - RUDN – (classic – International) - Ural Federal University (classic-economics) Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

A glimpse of the Russian BE market About 120-130 BSs (about hundred are RABE members); MBA programs 59 nationally accredited MBA programs 10 years ago and about a dozen of JV MBA for Western Degrees NOW – quantity of MBA programs doubled (120-140) because of distant + “junk” ones European and USA mid players = Grenoble (№17 by FT) , Kingston, Antwerp Management School, Stockholm, Guildhall, etc. ; 12 AMBA accreditations, 3-4 EPAS, one EQUIS; two AACSB approved application 11 programs passed NASDOBR (Russian accreditation sys) MBA Prices: Politically backed upper strata - Skolkovo (90 000 euro); Market-driven upper strata – 2 BSs (IBS-Moscow - RANEPA, St. Petersburg State University School of Management) – around 20-30 000 euro; Market-driven upper-mid strata – 4-5 well positioned BSs of the Russian Presidential academy, Financial Academy, State University of management, RUDN University, MGIMO, etc. BSs 7-10 thousand euro; Mid-mid and down-mid price strata - next 20-30 BSs of Moscow/ St. Petersburg + one-million people cities of Russia – 3-6 thousand euro. “Strange” (trash?) and distant MBAs – about 20 BSs(?) – 500-1000 euro Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

Russian BS’ models High role of the leader-founder (generation change problem); Fee financed and long degree programs based (endowments and “gift culture” up merged very recently) Part-time faculty-consultant based; “Retail oriented” (applied research only recently) – but for the tops; Low Internationalization and English proficiency (93 % of National market – Russian speaking); No full time MBA (clients are reluctant to leave jobs); Top-executive retraining segment in Western sense is in formation Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

Strategy development trends Search for innovative “Global locality” and expert to Asia and Middle East opportunities = BRICS or/and CIS identity; Research vs. Retail approach; Growing quality focus (accreditations + rankings (both national and international); Growing digital focus Search for strong, strategic International BS and national business partners; Analyzing BLENDED education possibilities; Growing understanding of social responsibility as a way to enlarge market influence Up and down MBA market stratification (Quick-Cheap- ??? Good) Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

(In “UP” segment - accreditations are of importance) Resent trends Stagnation of “traditional” MBA market starting from 2008 1. New university-department-based-non-practical-state backed MBAs at Federal Universities and under their umbrella brands 2. Redistribution of clients: UP and DOWN preferences (In “UP” segment - accreditations are of importance) 3. “UP” - Growing interest in hard skills (finance, process, analytics) 4. “UP” – Growing interest to good Western degrees “DOWN” - Boost of cheap distant MBAs, “mini-MBAs” and “junk” MBAs often with fabricated brands Corporate University attempt to re-design the market and MBA programs Return of interest to accredited Western degree MBAs Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

Thank you !!! Sergey Myasoedov – IBS-Moscow, Russian Presidential academy