Cognimatics Video Analytics People Counting Solution For Retail Industry & Service Industry

TRUEVIEW Queue Management First to embed video analytics on a Axis camera from eight years ago. More than 30,000 units installed globally primarily in Fashion Retail. Products recognized for its accuracy, ease of installation and validation (e.g. IKEA equipped Cognimatics People Counter sand Parking solution in close to 300 warehouses). Constant growth and profit since 2003. 622 system integration partners WW. > 95% export. Head office at Ideon Science Park, Lund Sweden. Large leading research group in cognitive vision. Spin off from Math. Dept. Lund University. The group has more than 30 years of research experience. 11 employees. 8 developers. COGNIMATICS in short

We support all new Axis camera-models often before they are launched. TRUEVIEW Queue Management The true meaning with “Embedded” is that the only hardware needed to run the analytics is the processing power of a modern Axis camera. We support all new Axis camera-models often before they are launched.

EMBEDDED VIDEO ANALYTICS All video analytics done on standard network camera No additional hardware Easy to deploy Infinitely scalable Stability Keeps working when network goes down Stores data locally Low bandwidth requirements. Thousands of copies sold in more than 50 countries 1 to more than 1000 licenses per customer.

TrueView™ Product suite Analytics Flow analysis Detection analysis Reporting TrueView People Counter™ TrueView Parking™ TrueView Web Report™ Embedded into IP cameras

TrueView™ Product suite Analytics Reporting TrueView People Counter™ TrueView Parking™ TrueView Web Report™

TRUEVIEW PEOPLE COUNTER Inconspicuous camera based people counter. No video is stored by the system. Scalable solution. Two ways counting High accuracy. Patent pending technology. Embedded in cameras Axis M3004V/M3005V Axis M3014 Axis M3113R/M3114R Axis M3203/M3204 Axis P3343-6mm Axis P3367 All Axis ACAP

SYSTEM OVERVIEW Place camera straight down directly over counting area Camera placement at least 3.0 m above floor. Several persons can pass simultaneously. LAN or Wi-Fi data traffic Access to camera via web browser Easy to install integrate Use

SCREEN SHOT – LIVE VIEW

SCREEN SHOT – SETTINGS

SCREEN SHOT – STATISTICS

TrueView Camera Configurator http://www. cognimatics

COGNIMATICS RETAIL ANALYTICS Video analytics as a marketing tool Key retail analytics How many people visit a store? When do they visit? Where are the hot zones in the store? What are people looking at in the store? What type of people visit the store? Staff optimized? Is the advertizing effective? Correct opening hours ? What is the sales conversion rate?

FOOT TRAFFIC & CONVERSION RATE indicator of future sales Conversion rate transactions/foot traffic indicator of a company's performance

USING TRAFFIC DATA Allocate staff effectively. Identify and reward high performing stores and employees . Set goals and evaluate progress at underperforming stores . Comparing this year's results to last year's. Compare one store's ability to convert shoppers to buyers.

CASE STUDY – USING TRAFFIC DATA Two stores in a retail chain. One particular day’s sales Store #1: $5,000 Store #2: $4,000 Which store is the better performer? What should be done to further improve performance at both locations?

CASE STUDY – USING TRAFFIC DATA Summary Store #1 had 25% higher total sales than Store #2. Store #1 had about twice as much foot traffic as Store #2. Traffic information insights Store #2 was more effective at capitalizing on the opportunity it was given. Store #1: improve store performance to take advantage of the existing traffic. Store #2: increase traffic through advertising.

TrueView People Counter® 3.0 Privacy secure: The unit can be set to anonymous mode in which the video is blurred so that no persons can be identified. Wide entrances: Several units can be installed next to each other to cover a wide entrance. I special master/slave synchronization between the units guarantees superb accuracy across the entire entrance. Access privileges: Supported roles are admin, operator and viewer. The viewer role admits no changes to parameters. Superior accuracy even in very demanding situations. Camera models running high performance CPU allows for boosted accuracy and lower sensitivity to strong light and shadows. Digital zoom: Support for digital zoom gives precise control over the counting area. Built-in tool for easy accuracy verification. Simplified configuration of network and time synchronization.

TrueView™ Product suite Analytics Reporting TrueView People Counter™ TrueView Parking™ TrueView Web Report™

TRUEVIEW PARKING Measure occupancy level in parking garages. Display directly from camera on external display Fully embedded in standard network cameras System 100 % IP based Place camera straight down directly over counting area No PC, PLC, inductive loops or costly pavement work is required. Seamless integration with TrueView Web Report.

SCREENSHOT – LIVEVIEW

Video Analytics in Business Intelligence Applications TRUEVIEW Queue Management Video Analytics in Business Intelligence Applications

Embedded Automatic Queue Management TRUEVIEW Queue Management Embedded Automatic Queue Management

TRUEVIEW Queue Management Best choice at the moment is Axis M3006 to cover up to three tills. Camera can be used for both surveillance and other heatmap analysis at the same time.

TRUEVIEW Queue Management Axis M3006 top-down view.

TRUEVIEW Queue Management

TRUEVIEW Queue Management Cognimatics Queue Mangement is based on the well proven TrueView Heatmap, a visual tool to: Store design Space utilization of store Pinpoint problem areas Find best spot for product campaigns Shelf rent based on traffic patterns inside store Embedded software Mount camera in ceiling or on wall. Camera can be used for both surveillance and heatmap analysis at the same time or just to produce statistics.

TRUEVIEW Queue Management All video analytics done on standard network camera Easy to deploy Scalable Stability Keeps working when network goes down Stores data locally Low bandwidth requirements. All the recorded data is stored locally, on the camera for 10 days. Roll-Out Options Bundled, preflashed and shipped directly via our global distribution. One year included support and upgrade Installation done by Cognimatics global netwok of sytem integrators.

TRUEVIEW Queue Management Cognimatics Queue Mangement is based on the well proven TrueView Heatmap, a visual tool to: Store design Space utilization of store Pinpoint problem areas Find best spot for product campaigns Shelf rent based on traffic patterns inside store Embedded software Mount camera in ceiling or on wall. Camera can be used for both surveillance and heatmap analysis at the same time or just to produce statistics.

TRUEVIEW Queue Management All video analytics done on standard network camera Easy to deploy Scalable Stability Keeps working when network goes down Stores data locally Low bandwidth requirements. All the recorded data is stored locally, on the camera for 10 days.

TrueView™ Product suite Analytics Reporting TrueView People Counter™ TrueView Parking™ TrueView Web Report™

TrueView™ Product suite Analytics Reporting TrueView People Counter™ TrueView Parking™ TrueView Web Report™

TRUEVIEW WEBREPORT Automatic data transfer to MySQL server from all your counter units Counting units push data to TrueView Web Report™ Remote access via web browser. Generate graphs and charts Multiple users with different privileges Multilingual Automatic system check. Create and export pdf reports and have these automated mailed. Permalinks to export urls (used for automated export in webreport). Now possible to analyze the data with histograms for days/month/week. Filter the data based on time ( weekend after payday etc ) only Mondays etc.

SCREENSHOT - STATISTICS

SCREENSHOT - STATISTICS

Global End Customers 36

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