Y-a-t-il un modèle de développement touristique pour les destinations autochtones ? Aboriginal Destinations: Could there be a single business model for our destinations? Jean-Michel Perron

Questions 1,2 John Barrett In the Maori Tourism Strategy “Te Pae Tawhiti” of 2010, it is stated that all of your tourism is based on traditional values. What are they and how do they apply specifically to tourism? Robert Taylor The Indigenous Tourism Group - ITG - is the official Australian federal entity responsible for increasing the quantity and quality of indigenous tourism products, with its Plan 2020. In a federal system like Australia, do you think it possible that direction for the development of indigenous tourism in Western Australia could be from “on high” (with federal ITG) to the state level (e.g. Western Australia communities)?

Questions 3,4 Keith Henry   In your famous “Aboriginal Cultural Tourism Blueprint Strategy 2005” and “The Next Phase (2012-2017)”, you focus from the start on the need to consult and educate local communities; you also take an approach to development for each of the 6 tourist regions of British Columbia. Insofar as aboriginal tourism development goes, how do you balance local and regional autonomy with the need to develop a successful approach, while still maintaining high standards and the need to sell a unified brand? Dave Laveau Aboriginal tourism in Quebec and Canada faces the following challenges: Human resources (support for entrepreneurship and skilled employees); Quality and consistency of experiences offered;Optimal marketing; Knowledge of clients; Seasonality and Accessibility. What solutions are foreseen?

Questions 5,6 John Barrett Robert Taylor Maori tourism SMEs integrate national marketing of New Zealand while recognizing that Maori tourism is not the #1 motivation for international visitors, but an added value. Do you think it’s profitable for the aboriginal tourism industry to maintain the strategy of branding New Zealand as a whole, instead of marketing the “indigenous experience” at the international level?   Robert Taylor This year, you finished your “Aboriginal Tourism Strategy for Western Australia 2011-2015” which had 4 goals: Positioning & Marketing; Industry & Government Partnerships; Quality Product and Industry Capacity. What is the biggest lesson you draw for Australia as a destination?

Questions 7,8 Keith Henry In 2014, ATBC was to address two major challenges: Lack of awareness of aboriginal tourism products and increasing the number of authentic and exportable experiences (a challenge to keep them exportable). Was this achieved? What advice do you have for other destinations? Dave Laveau Is there a performance model for the development of an aboriginal tourism destination?