New SPA concept:Spirit Hotel***** SPA in Hungary New SPA concept:Spirit Hotel*****

General information about Hungary In the heart of Europe for over 1100 years Territory: 93,000 km2 Population: 10 million 15th most popular travel destination in the world 9 UNESCO World Heritage sites 21% of Hungary is nature protected area

Tourism in Hungary – main figures 2008 39,5 million arrivals at frontiers 19,8 million guest nights at commercial accommodation (14.2 million at hotels ) 54% of arrivals, and 49,9% of guest nights at commercial accommodation generated by incoming tourism 246 billion HUF revenue at commercial accommodation ( ~ 878 million EUR) The most popular destinations are:Budapest and the Central Danube Region (34% of guest nights) and Lake Balaton (22.7% of guest nights) and Sarvar

Image of Hungary as a SPA destination SPA tourism services: important element of Hungary’s image as a tourist destination Bathing traditions:more than thousand years Medical treatments and wellness medical spa tourism: increasingly popular Unique natural resources, high quality services, favourable value for money ratio Visit to a health spa is one of the favourite activities during a stay in Hungary Attractive historic spas, familiy spas, medical spas etc.

SPA tourism in Hungary Natural resources: 1,289 hot springs 38 facilities with qualified medical baths 5 therapeutic caves 13 destination spa regions 81 recognized sources of mineral water 315 springs of medicinal water 4 deposits of therapeutic mud 1 mofette - CO2 bath

Spa and thermal springs in Hungary The result of the oil research in the 20th century: 1300 thermal springs Spa and thermal springs in Hungary

Advantages of health tourism: High average spending High average length of stay Wide variety of services No-seasonality Demand is guaranteed by the aging societies High rate of return visit Requires trained staff

Main products of SPA tourism Medical Spa treatments Specialist’s examination Medical massage Mud pack Therapeutic exercise (group, individual) Weight bath Ultrasound treatment Medical wrap, partial Electrotherapy treatments Ionozon bath

Main products of SPA tourism Other treatments: Health check ups and fitness check ups Lifestyle counselling / dietetics Bioresonance (examination + treatment) Fasting and immuno-cleansing programmes Body and facial treatments for ladies and gentlemen with organic products Microdermabrasion Laser ultrasound Etc.  

Main markets in Spa business

Review of health tourism in Hungary Tourism development program: Széchenyi plan 2001-2004: 35,4 billion HUF for tourism develpoment (bathes, healing places, hotels and helath tourism education) 2006-2007: assistance of ancient monument bathes 2007-2013: European Union Regional Operativ Projects (tourism attractions develpoment, accommodations, bath develpoment, etc.)

Results 2007-2008 For the winners of health toruism competitions more than 26,6 billion HUF (~ € 94,9,-- million) assistance Supply side (2008): 52 medical hotels with 14,000 beds 84 wellness hotels with 12,000 beds

Factors influencing the „SPA” future Economy and Politics - Shift into new markets (eg. USA, India, …) Crisis and Threats - Political instability & volatility, financing, … Globalization - faster & easier means of travel, enlarging EU, higher computer literacy & information levels, … Technology - better diagnosis, technology based medicine & treatments, energy Demographic Change - aging population, higher educated & more experienced guests, environmental awareness, …

Who will be the future guest? Wellness Spa Guest Younger (30-50) 5 days stay Relaxation Sport Family Fun Fun bath Kids areas Sauna land Beauty Sport facilities Medical wellness Guest 35-55 ages 3 - 10 days Doctor visit Relaxation Activities/Sport Prevention Wide range of treatments facilities, programs Lifestyle advise Medical Spa Guest Older (50 +) Over 7 days Doctor visits Relaxation Healing Prevention Professional medical care & treatments & programs Active aging

How does this influences the future Spa business? Customer Care Spa Concepts Spa Construction and Design Treatments & types Products Sales and marketing

New SPA concept – Spirit Hotel***** Hungary

Spirit Hotel Thermal Spa***** 273 , individually and elegantly furnished rooms and suites, one of the most unique hotels in Europe International five star categorie***** One of the head of SPA hotels in Europe Spa with 22 pools spread over more than 10,000 square meters, including a truly exceptional Medical Spa Centre modern Event Centre over 740 square meters for up to 500 persons

Spirit natural hot spring In 11 hot spring water pools. (Based for medical spa and spa treatments) USP: All hot spring water pools are changed on a daily basis and the pools are permanently supplied by fresh water 100 percent free of chemical additives One of the best destination SPA’s of Europe SPA: medical spa, prevention, relaxation

Medical SPA Indications: rheumatic problems Medical examination-consultation Complex traditional balneo-program of 6/10/20 treatments and thermalbath New: special Sole Thermal water-intensive skin program

Prevention Medical and fitness check ups Lifestyle-consultation, dietetics Body-soul-spirit program Holistic concepts

Relaxation Unique and huge SPA area in Europe, 22 pools, more over than 10.000 square meters Relaxing-treatments, ayurveda, beauty treatments with organic products adventure pools,, sauna world and relaxing areas, Hamam

Hamam Luxury Hamam (Turkish bath) with individual facilities first class qualified staff Unique, luxury feeling and experience

Spirit get in shape  3 times hearty, healthy breakfast buffet and buffet dinner in the stylish “Onyx” Restaurant with show kitchen Ayurvedic health check, definition of character  Stabilized oxygen bath (30 minutes) Daily sport- and fitness programmes Use of the „Oasis“ spa and wellness area Sauna Island Use of fitness-room Dental check and consultation on request Use of bathrobe for the duration of the stay € 270 / person / 3 nights in Double Premium room

Spirit Spa Concepts Searching for new and unique locations Studies and new spa concepts Planning Constuction Training and staff exchange programs International sales and marketing Controlling and Management Contact: Alfred Hackl gm@spirithotel.hu

Thank you for your attention!