Attracting New Blood Make the field cool & attractive for young people: Create a set of 10 video lectures (1 hour) plus a matching set of 10 advertisement short videos. Pick cool subjects, diversify speakers& topics. Should reflect “The community that we want”. Use the ACM Distinguished Speakers Program give talks in countries where database theory is not considered as an important research area. China?

Keeping Young People Make conferences a nice experience for students Breakfast or lunch, where new people meet with senior. Some version of DL workshop/AMW/HIGHLIGHTS where students can go and present. Perhaps a day before iCDT/PODS? Reward and engaged young researchers Early career talk(s)

Women…. Role Models are important Awareness is key Often the only thing that one needs to do is to remind people to think about women candidates Rather than quotas, make policies that requires people to list (and seriously consider) also women candidates for PCs, keynotes, tutorials, awards,... [Already implemented in PODS EXCE, but…]