Embedding Social Media in Careers Education and Guidance John Ambrose www.complete-careers.com john.ambrose@complete-careers.com

Context of Social Media Role of Social Media with Generation Z Embedding Social Media in Careers Education and Guidance Session Overview Context of Social Media Role of Social Media with Generation Z Impact of Social Media Hints and tips for Personal Branding

Generation Z 4 Generations of todays workforce Veterans Born 1937 -1947 Baby Boomers Born 1948- 1963 Generation X Born 1964 -1978 Generation Y Born 1979 -1999 Generation Z Born after 2000 Source: Chartered Institute of Personnel and Development 2015

7 Cs of digital career literacy Changing Collecting Critiquing Connecting Communicating Creating Curating

What is Social Media? Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks http://uk.ask.com/wiki/Social_media?lang=en 23/9/2016

Who’s looking? Quiz time

What percentage of employers use or plan to use social media? 33% (1third) 60% 92%

Answers A) 1 Third of employers use social media to recruit (Independent 2015) B) 60% Sixty percent of employers use social networking sites to research job candidates, up from 52 percent last year and 11 percent in 2006 (Career Builder April 2016) C) 92% of Recruiters Use Social Media to Find High-Quality Candidates (Jobvite 2015)

Everything revolves around*: Personal Branding Love it or hate it… Everything revolves around*: * Other search engines are available! Break for lunch

What does Social Media say about you/your learners?

Can you/they do anything About it ? Yes /No

Case Study 1 Paris Brown age 17 gets the offer of a high profile job with Kent Police Authority What happens Next… http://www.youtube.com/watch?v=J0IkygWQQoU https://www.youtube.com/watch?v=EQW-bKSqcEM https://www.youtube.com/watch?v=onc7UaALpn8

Self Destruct Is this foul-mouthed, self-obsessed Twitter teen really the future of British policing? Youth crime sex and drug rants Paris Brown, 17, boasted about her sex life, drug taking and drinking In one Tweet she wrote: 'I really wanna make a batch of hash brownies' she also said: 'Everyone on Made in Chelsea looks like a f****** fag' Appointed to change perceptions of young people Source: Daily Mail

Outcome Paris’s previous behaviour on Social Media has a massive impact on her and in the end she doesn’t take the job. A Google search on Paris may always connect her to these events.

So What? Ask your learners: How often do they check their posts and privacy settings? Do you know if their name appears on a Google search? Do they think about possible employers when using Social Media?

Positive use of Social Media Using Generation Z’s social media knowledge and skills to get a dream job

Popular General Social Media Platforms Facebook - to network for job opportunities Twitter - research companies and approach Google + - authorship site to organise your web content and present to employers YouTube - post videos and share achievements Linked-In - create a more career orientated network.

Specialist Site Examples (Vocationally Related) Pinterest - for anyone in the creative industries Cucumbertown - networking for cooks/chefs Epernicus - for research Scientists HR.Com - social networking site for HR professionals Flickr - photo sharing and photoragphy Break expected at this point

Case study 2 Positive use of Social Media Using your social media knowledge and skills to get your dream job Mark Leruste https://www.youtube.com/watch?v=c_PZTAW5pi Q

Possible Sites to Improve Your Personal Brand www.onlineidcalculator.com https://brandyourself.com/ https://about.me/john.ambrose

Summary Prompt your learners to: Search themselves and respond Identify appropriate platforms/sites Use tools including privacy settings to control your ‘brand’ Think before you post

Thank you for listening Any questions