B2B/Direct Business

B2b/direct business Strong customer relationships drive sales, sustainability, and growth. Businesses that build and maintain excellent customer and client relationships lead the pack, whereas those that don’t put clients first fall off pace and eventually disappear completely. Clients are our Greatest Asset – Easier to retain vs. Acquiring New Why Relationships Matter – Stronger the Relationship – Longer the partner will do continue to do business with you Creating Strong Partner Relationships – Satisfied Partner Received what was promised/Strong Partnership Relationship imply that you have done something extra or provided added value to the partner Engage Partners – Partners want to be actively invested in the relationship  

B2b/direct business HOW TO CREATE A MIXER Most of your Partners would love to showcase their place of business Include this asset in contract Work with our Graphics Department to create Flyer The right partner – Start with a Restaurant to host the event (They will provided food and drinks) Email your staff and partners about the event 1 month out and then 2 reminders before the actual event (one of the reminders the day before the event) Shoot for the 3rd week of the month on a Tuesday or Thursday  

B2b/direct business BENEFITS OF HOSTING A MONTHLY MIXER Touchpoint with you and your Partners Connecting Partners with Partners/B2B Play Your Partners have the opportunity to engage with Coaches and Staff You have the opportunity to address any issue with the Partner Invite Prospective Clients that may be at 70% to close Partners are updated on current events with Athletic Department Networking Opportunity  

B2b/direct business Example – Mixer ROI/Bland Solar Bland Solar Objective is to drive traffic to their Bland Solar Showroom Invite all of Roadrunner Sports Properties Partners via email Invite all of CSU Bakersfield Staff and Coaches via email Invite serious Prospects Welcome – Appetizers and Drinks provided by Bland Solar and Tours of the Bland Solar Showroom Athletics Director gives an update on the department Bland Solar gives a 5 minute presentation on the benefits of having solar We ask all partners and coaches from all sports to donate a raffle prize – Raffle of items Success Story – Our Assistant Men’s Basketball Coach bought a 40K Solar System for his home. Bland Solar wants to host a Mixer every month.  

B2b/direct business Lunch & Learn – Mission Bank “Official Business Bank of CSU Bakersfield Athletics” Mission Bank invites all of their Business Banking Clients CSU Bakersfield Men’s/Women’s Basketball Team CSU Bakersfield Staff Men’s/Women’s Basketball Team sits at table with Banking Clients AD, Sports Properties GM, Head Coach from Men’s and Women’s Basketball Team Speaks Lunch is provided by Mission Bank Networking Opportunity Success Story – Engaging Opportunity for Mission Bank and their Business Banking Members. Several of Mission Banks clients has attended the Lunch and Learn and has gotten excited about our program. I have closed 4 new business from having this event.  

B2b/direct business Example - Mixer ROO/San Joaquin Community Hospital San Joaquin Community Hospital Objective – Showcase their new AIS Cancer Center Invite all of Roadrunner Sports Properties Partners via email Invite all of CSU Bakersfield Staff and Coaches via email Invite serious Prospects Success Story – In most cases no one would ever tour the AIS Cancer Center on their own unless they have an individual that is close to them that has cancer. Through our partnership we provided a Mixer for San Joaquin Community Hospital that provided tours for 60 of our Partners and Staff to learn about the world class equipment that SJCH has to offer. Hopefully none of our partners wouldn’t need this service, but if so they now feel comfortable bringing their loved ones to SJCH.