Creating an effective Club PI Strategy Subject – Effective Public Image starts with planning Presenters – PDG Lisa Herring & Rtn John Pokorny Date – August 19, 2017

Planning and Goal Setting

Establishing an Annual Public Image Plan Roll of a Rotary Public Image Committee Unify Image and Brand Awareness Publicize action oriented service Promote Rotary’s core values Emphasize Vocational Service Promote networking opportunities and signature activities What to include in your committees Annual PI Plan: Clubs Public Image Plan should an integral part of the Clubs 3 year Strategic Plan Support of clubs membership growth and retention plan Support and promotion of clubs service projects Support and promotion of clubs Fund Raisers Process and procedure for maintaining clubs website and social media pages Communication and education of membership – The PI Plan Delineate accountability as well set specific measurable goals

Where to Start Where are you now? State of your website – request copy of 2017 District 5790 Web Presence Survey State of your Social Media pages – see 2017 District 5790 Web Presence Survey Visit with Foundation and Membership Committee Chairs Obtain copy of clubs annual event calendar Identify members to serve on your committee (i.e. webmaster, newsletter, social media, media communications) Visit Rotary.org and District 5790.org Download Social Media Guide, Website Start-up Guide and various media communication templates Visit Public Image and Public Relations Site page on district website – excellent step, by step tutorial List of media contacts in District 5790

What to Include… Incorporate Rotary Branding resources Fitting the pieces together Incorporate Rotary Branding resources Logo, theme and other Downloads Brochures, Fliers etc Incorporate People of Action graphics and ideas Make sure club projects promotion connect the dots with People of Action Consistent Messaging in all media – We are leaders who act responsibly and take action to tackle our community’s and the world’s most pressing challenges Promote fellowship, integrity, diversity, service and leadership when we publish Integrate all the tools into your plan (website, social media, blogs etc) Cross pollenate various media (club, near-by club, district, community sites etc. Plan should define who to promote, what to promote, where to promote and how

The PI Plan Review District 5790 PI Plan Suggested items to include Public Image Plan Template Review District 5790 PI Plan District plan mirrors Zone plan as applicable to a district public image organization Specific Measurable Goals with periodic intermediate targets and reporting If you can’t measure it, you can’t manage it Suggested items to include Team member names and accountability Media Placement Plan – specific plan centered on club events and Rotary milestone events such as World Polio day Oct 24th or Rotary Day at end of Feb Specific Goals, timelines and dates Dashboard feedback to Club BOD and members

Utilize your district resources – We are here to serve… ClubRunner Users Group List of District Services Committee Members listed D/5790 website District training opportunities District Assembly in spring Rotary.org We hope we have inspired you.

Happy imaging… We hope we have inspired you.

Happy imaging…doing your part to transform Rotary Public Image We hope we have inspired you.