Learning Objectives Examine forecasts concerning the growth of international tourism Identify the major global forces which are shaping the tourism.

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Presentation transcript:

Learning Objectives Examine forecasts concerning the growth of international tourism Identify the major global forces which are shaping the tourism of tomorrow Understand the impacts, both positive and negative, which these forces are likely to have on tourism markets and on the ability of destinations to respond to the demands of these markets

The World of Tourism in 2020

UNWTO – Tourism to the Year 2020

UNWTO – Tourism to the Year 2020

Forces Impacting The Future of Tourism Economic A decline in the mega-nation-rise of the city state Political Socio-environmental awareness Technology Emergence of the knowledge based society Demographic shifts Shifting value systems Diversity within a homogeneous world Quest for stability and security Pressures for mass migration Change from a service to an experience economy Evolution of leisure time Competition for leisure time

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