Collier County Tourism Research

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Presentation transcript:

Collier County Tourism Research 2005 Economic Impact Presented to: The Collier County Board of County Commissioners By: Research Data Services, Inc. January 30, 2006

Visitor Origins 2005 Visitors First Quarter Second Quarter Third Quarter Fourth Quarter 2004 2005 FL 24.2% 24.0% 41.0% 43.5% 54.9% 51.1% 41.7% 42.1% SE 8.0 7.4 7.9 8.1 7.7 8.7 NE 28.0 27.1 16.0 14.4 8.5 9.6 14.7 14.2 MW 23.9 24.4 18.2 17.2 10.0 11.0 16.1 15.2 CND 3.5 3.3 1.9 2.1 0.8 1.0 2.4 EUR 10.3 10.6 10.9 9.7 11.9 11.6 11.8 OPP 4.5 4.3 4.0 5.8 5.6

United State Regions Northeast Opportunity Midwest Markets WA OR CA NV ID UT AZ MT WY CO TX OK KS NE ND SD AK HI FL AR MN IA MO IL WI MI IN OH ME VT NH MA NY PA DE MD NJ VA WV KY TN LA MS AL GA SC NC NM Midwest Northeast Southeast Florida Opportunity Markets (Exploratory)

Occupancy 2005 Annual 2004 2005 D Pt. Jan. 70.2% 73.1% +2.9 Feb. 92.2 91.1 -1.1 Mar. 92.0 92.6 +0.6 Apr. 83.5 80.7 -2.8 May 75.7 73.8 -1.9 Jun. 65.0 65.8 +0.8 Jul. 63.3 64.0 +0.7 Aug. 70.5 48.8 -21.7 Sep. 54.3 45.0 -9.3 Oct. 62.5 48.6 -13.9 Nov. 68.9 67.6 -1.3 Dec. 67.0 65.3 -1.7 Survey Base: Estimated 8,607 rooms

Average Daily Room Rate 2005 Annual 2004 2005 D % Jan. $152.4 $164.5 +7.9 Feb. 210.6 213.9 +1.6 Mar. 217.6 240.4 +10.5 Apr. 188.7 191.9 +1.7 May 147.4 152.3 +3.3 Jun. 109.8 121.5 +10.7 Jul. 103.2 107.9 +4.6 Aug. 105.1 96.0 -8.7 Sep. 90.9 94.8 +4.3 Oct. 98.8 108.8 +10.1 Nov. 108.9 117.5 Dec. 147.6 151.8 +2.8 Survey Base: Estimated 8,607 rooms

Number of Visitors 2005 Estimates 2005 D % Quarter 1 524,998 +3.2 Quarter 2 337,806 +1.8 Quarter 3 242,581 -9.1 Quarter 4 310,390 -8.8 Annual 1,415,775 -2.2

Expenditures 2005 Estimates Quarter 1 $280,778,883 +12.4 Quarter 2 195,490,545 +5.4 Quarter 3 92,163,415 -6.6 Quarter 4 144,935,745 -1.6 Annual $713,368,588 +4.7

Impacts of Tourism 2005 Estimates Direct & Induced 2004 2005 Quarter 1 $372,442,550 $418,641,315 Quarter 2 276,538,214 291,476,403 Quarter 3 147,180,786 137,415,652 Quarter 4 219,564,167 216,099,196 Annual $1,015,725,717 $1,063,632,566

Purpose of Trip (%) 2005 Visitors First Quarter Second Third Fourth ‘04 ‘05 Leisure 76.0 71.7 71.3 70.4 68.5 69.7 66.3 65.9 Business 15.6 18.5 20.8 20.5 24.0 23.7 22.0 25.1 Meetings 8.4 9.8 7.9 9.1 7.5 6.6 11.7 9.0

Reservation Outlook for First Quarter 2006 Management Barometer Reservation Outlook for First Quarter 2006

Expectations for First Quarter 2006 Management Barometer Expectations for First Quarter 2006