MOTT business listing webinar

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Presentation transcript:

MOTT business listing webinar Presented by John Alzapiedi Web Manager, MOTT

Massvacation.com Average 150,000 unique visitors per month In 2013 Skift Travel Research rated massvacation.com one of the top 20 destination websites in the world. User managed business database powers a good portion of the site. Other content pages are built using business listings and events from the database. That’s why it’s so important to keep your listing up to date.

Massvacation.com Our users: where are they from? DOMESTIC Massachusetts New York Connecticut Rhode Island New Jersey California Pennsylvania New Hampshire Texas Florida

Massvacation.com Our users: where are they from? INTERNATIONAL United States Canada United Kingdom Germany China India France Australia Brazil Italy

Massvacation.com Our users: What are they using? DEVICES Category % Mobile 53.58 Desktop 36.39 Tablet 10.03

Massvacation.com Our users: how are they getting here? ACQUISITION Traffic Channel 1. Organic 2. Direct 3. Referral 4. Social 5. Email

Massvacation.com Our users: What pages are they visiting? TOP LANDING PAGES 1. Home Page 2. 4th of July 3. Bring the Kids 4. 50 Under $50 5. Maps & Directions

WHAT WE’LL COVER TODAY TOPICS Creating an account Complete vs. Incomplete Listing Creating a Business Listing Benefits of a MyTrips Account Published & Unpublished Listings Adding a Headline Adding a Business Description Adding a Picture Adding Events Adding Deals Keeping your listing up to date

Questions? CONTACT INFO John Alzapiedi Web Manager John.alzapiedi@state.ma.us 617-973-8589