Artarea TV 2.0 – First Georgian Culture Multimedia Urban Cultural Projects - A Tool for Increasing and Developing Audience

First Georgian Culture Multimedia - Artarea TV 2.0 – first Georgian culture multimedia – unites broadcasting channel, web-portal and contemporary art space . - Fusion of these three media: Artarea’s TV channel, its website and art space allow its consumers to become, not just an audience but real participants of creative process taking place at Artarea.

Artarea Broadcasting channel and Web-portal Artarea is making video documentation of major cultural festivals and events organized in Tbilisi, thus making cultural video archive. Artarea produces authored TV programs on different directions of art, produced by artists themselves

Artarea Urban Art Projects As a tool for developing and increasing audience Artarea organizes different cultural events at Artarea Art Place and at different locations of the city; All events are filmed and broadcast through Artarea broadcasting channel and web-portal.

Artarea Art Space

Artarea Art Space Artarea Gallery - Contemporary art exhibitions, installations and performances regularly take place at Artarea Gallery ( 12 exhibitions a year)

Artarea Art Space Live@twilight Open air contemporary live concerts of prominent Georgian as well as debutant artist at Artarea Art Space; The live is broadcasted though Artarea web portal, broadcasting channel and social media; The project helps to introduce Georgian artist to local and international audience (though social media). With the help of the project several Georgian artists were recorded by international musical labels.

Artarea Art Space Street Academy Artarea invites one of the best Georgian lecturers from different fields of art and science, who give free lecture for Artarea audience. The lectures are filmed and broadcast through Artarea communication channels.

Artarea Art Space Different events - Artarea is a regular host of different cultural events and festivals organized by different Georgian or international art organizations

Future plans Artarea art space has a perfect location and industrial environment for transforming into the huge experimental visual and performing arts centre

Artarea Urban Art Project - Tbilisi Yard

Artarea Urban Art Project - Tbilisi Yard “Tbilisi Yards” determine architectural uniqueness of the city, they used to be integral part a of Tbilisi’s cultural life. Artarea launched “Arts for people” project where artists, musicians, writers, poets go to people, directly to their homes, to their yards and transform their living places into cultural venue. The project also helps to raise public awareness regarding protection of cultural heritage of the city - most of the selected Tbilisi Yards are cultural heritage and need protection from state and society.

Artarea Urban Art Project - Tbilisi Yard Type of events Literature + music (Classical, opera, Jazz, Folklore, Contemporary) Theatre Visual Art All events are free to attend

Artarea Urban Art Project - Tbilisi Yard Results Increased audience Increased awareness of Artarea The project motivated residents to use their yards for staging different cultural events; From 2017, Tbilisi yards will grow into “Georgian Yards”

Contact information: info@artarea.tv taso@artarea.tv +995599910506