Garrett Mehling, Brenda Renderos & Shelbi Hood The College Cottage Garrett Mehling, Brenda Renderos & Shelbi Hood

Background Company Name: The College Cottage Our company makes it easy for busy college students to find bedding, room décor, appliances and anything else you could think of for the perfect college dorm room or college apartment. Our company was started by 3 college students who were tired of searching for the perfect room décor for their college dorms and apartment. We want to make it easy for other college students to find what they are looking for and not have to go to multiple stores to find everything they need.

Roles System Developer: Garrett Mehling Project Coordinator: Brenda Renderos Promotion Agent: Shelbi Hood

Company Processes Storefront company processes Online Processes The College Cottage is a furniture store that sells high quality, stylish furniture at affordable prices, with a storefront operation as well as an online operation. Any product can be bought in store or online. In store orders can be picked up the same day, or delivered to your door. Online orders can be shipped or picked up in store as well. Storefront company processes Order products from supplier for showroom Order Inventory for products in showroom Keep sales and showroom workers up to date Keep track of instore product availability Online Processes Customers order online Online payment process Warehouse fulfills order request Product shipped to customer Website and product availability updated

Products & Services Types of products The type of products that we sell are anything and everything that a college student needs to furnish his or her new dorm room, apartment, or home. Products include, beds and bed frames, ranging in all sizes. We sell Sheets, blankets and comforters. Other products include, kitchen tables, chairs, and dining sets and accessories. We also sell furniture, desks, T.V stands, coffee tables, night stands, dressers, sofas, recliners and office chairs. Types of services Services we provide include helpful customer service, as well as home delivery.

Online and Storefront Operations Our Storefront operation is a large showroom, where we are able to display many of our products. We have great sale representatives that know what it is like to be in college and can help you find what you are looking for. Online Operations Online operations are a large part of our business. Our online store is set up to where you can find exactly what you are looking for. If you are interested in beds, we have a bed section; if furniture is what you need, that is covered as well. All products come with free shipping as well, which is an added bonus.

Customer Demographics Customers Our main focus is towards college students or young adults from the ages of 18 to 25. We offer a wide variety of furniture that will appeal to college students by being cool, hip and young looking. Buying great furniture or appliances at a great price can be hard to find, but our store provides our customers low cost which is often important to college students as college is pricey. Our storefront customers are young adults in college or have some type of school experience because our store would be affiliated with different universities and colleges. Our online storefront would include young adults that would be able to assist customers with any trouble they are having or with help finding their perfect piece of furniture. The online site would mostly be targeted at student who do online school, are in a school setting where our company is not easily accessible, or are not in school at the moment.

Marketing Marketing Mix We are providing multiple goods to our customers. These products are going to be sold at a very low cost to make it affordable for our customers. Our products will be available 24/7 online and shipping will take 3 to 5 business days. Our consumers will have the option of a “Speedy Cottage Delivery” option when buying online which will have items shipped within 2 business days for an extra small fee. We will also provide a wide variety of options in our storefront, but more colors and patterns of a product in the store will be available online. Promotion will take place primarily through social media sites connected through Universities and colleges as well as flyers and advertisements posted around actual schools. Marketing Strategies Storefront: Collaborating with the different Universities and Colleges to help promote both the school (by having products with school colors and logos) and our own products through the schools allowing a bigger population of students to be reached. Having a fun and welcoming store with deals and promotions on windows and indoors will not only help emphasize our store's excitement, but also draw other people into the store that have not seen other types of promotions. Online: We will allow customers to leave comments and reviews on our page. With these comments, we can not only see what we need to improve on, but use them to promote ourselves and satisfy our customers with their wants and needs. Coupon promotions and sales will be posted on the sides of every webpage to emphasize our great deals which will cause customers to click and have more of a need to buy something.

References Baltzan, Paige. Business Driven Information Systems. 5th ed., McGrawHill, 2016. Print.