WELCOME TO VM SEMINAR 9

Welcome to VM Seminar 8 AGENDA – Wednesday, 24 September, 2014 10.00 New Catalogue 2015 11.00 New VM Manual & Stylegroups 2015 12.00 New Signage Manual 2015 12.30 New feature – Intro to the new Core Collection 2015 13.00 Lunch 14.00 Creative Forum - Collage 16.00 Break 16.30 Presentation of your collage 17.30 Thank you for today 19.30 Dinner

New IDdesign Catalogue 2015

New IDdesign catalogue 2015 One annual catalogue with 92 pages and a more international look Corporate launch from November 2014 The catalogue will be active for a period of 12 months Increased share of new arrivals in the catalogue

New IDdesign catalogue 2015 New photo style : we do not always show the whole room setting in the picture → images with more depth and more angles New textual elements (statements) → all statements are available as foils for walls A more casual styling in our Upnordic universe

New IDdesign catalogue 2015 New type of pages: ‘selected items’ Style group neutral Show the breadth of our assortment Randomly spread around in the catalogue Easy recognisable: a large image on the left side and cut out images in boxes on the right side

Visual elements NEW feature: Story telling elements in the catalogue A way to get to know a little bit more about the designer and the thoughts behind the product The same story telling elements in the store – to ensure consistency Other visual element: New item, Designer’s choice, See our full range, styling tips

Locations We have visited a lot of beautiful locations: Deluxe: The knights hall at Clausholm Castle – one of Denmark's oldest castles Upnordic: A museum in Skagen – designed by Utzon Global: A luxury department in Copenhagen – with a lot of patina Urban: A big hall made of concrete

IDdesign Catalogue 2015 Presentation of IDdesign Catalogue 2015 ENJOY 

VM Manual 2015

VM Manual 2015 Updated version – matching our ID Catalogue 2015 Additional 12 pages with attention on focus displays, wall colours and core collection The purpose of this manual is to build up a strong brand and concept with recognisable styling and deco techniques regardless which IDdesign store you enter as a customer By using same colours, deco techniques and styling we will obtain conceptual stronger and more inspiring stores

VM Manual New Stylegroups: 4 stylegroups – as usual Each stylegroup rated in % - guideline only VM Manual 2015 describes detailed each stylegroup Colour guide – easy to work with and carry around The Stylegroups 2015 will follow the catalogue period

VM Manual 2015 Introduction to our new and updated VM Manual 2015 ENJOY 

New Signage Manual 2015

Signage Manual 2015 The purpose of the Signage Manual is to ensure and maintain, that all IDdesign stores create price signs and price tags in the same way – and place these correctly on the same position on the product The way of using the instore marketing material – so it’s identical in all stores The Signage Manual is also available on the R.O.M

New Signage Manual 2015 Introduction to the Signage Manual 2015 ENJOY 

The Core Collection 2015

Core Collection 2015 A small collection of furniture and home accessories – covers approx. 25 % of the products from the catalogue The collection is mandatory for all stores To strengthen the uniformity of products within all stores and align our concept by having the same products available regardless with store/country you are visiting as a customer The core collection runs for one year together with the catalogue All core products are displayed at least one time in the catalogue

Core Collection 2015

Core Collection 2015 Your challenge as a VM: It’s very important that you are familar with the complete core collection To make sure that all core products are displayed on the floor in an inspiring and commercial way The core collection must be displayed as shown in the catalogue and you can also create ‘core room settings’ (examples in the VM Manual – Focus Displays) Ask your store manager for the complete list of core furniture and core home accessories

Core Collection 2015 Example of part of the file of core home accessories 2015. You will receive list today For further information about time of delivery of the products, please ask your local store manager

Core Collection 2015 Example of part of the file of core furniture 2015. You will receive list today For further information about time of delivery of the products, please ask your local store manager

Example of focus displays created with core products only Which style? Which style?

Example of focus displays created with core products only Which style? Which style?

Example of focus displays created with core products only Which style? Which style?

LUNCH

Creative Forum

Creative forum Imagine that you with a collage only have to describe/express each of the 4 Iddesign style groups for a new customer. The customer has never heard about IDdesign nor the 4 stylegroups before. The collage is made individually Each VM must make a collage for each of the 4 stylegroups. One collage must be living, one must be dining and one must be sleeping and the last one is optional For each of the 4 collages work with maximum 20 products/elements Have focus on the core- and catalogue collection in your collage Think ‘out of the box’ HAVE FUN 

Short evaluation of day 1 Catalogue, stylegroups, core collection, VM Manual, signage manual, creative forum What did it give you?

Welcome to VM Seminar 8 - DAY 2 AGENDA – Thursday, 25 September 2014 09.30 Workshop in Kuwait store Interpretation & implementation of new stylegroups 2015 Living / Dining / Sleeping 12.30 Lunch 13.30 Continuation of Workshop in Kuwait store 15.00 Evaluation of your room settings in plenum 16.00 Hand-over of Homework 16.15 Evaluation of VM Seminar 9 and wish list for VM Seminar 10 16.45 Thank you for this time

Workshop – Kuwait store

Workshop – Kuwait store Interpretation & Implementation of new stylegroups 2015 Living / Dining /Sleeping Group work - 2-3 persons per group

Workshop – Kuwait store Group 1: Marios – Christopher – Albert Group 2: Joseph – Dennis Group 3: Susana – Safeena – Melinda Group 4: Joselyn – Reka - Josephine

Homework The prize is an exclusive dinner for 2 Choose minimum 1 focus display (see page 54-59 and 22-23 in the VM Manual), preferable more…. Choose minimum 1 core accessories collection (see page 52-53 in the VM Manual). Present the collection on a podium It’s your decision which style you want to work with - or if you want to present all 4 styles or just some Quality is better than quantity Deadline: 1 March 2015 to us@iddesign.dk The prize is an exclusive dinner for 2 The winner will be posted in ID News

Evaluation of VM Seminar 9 and wish list for VM Seminar 10. What was good? What can be improved?

Thank you for your time. See you next year somewhere in the Middle East