LC Growth Path AIESEC in Colombo North

Growth of LC over 5 years in RE

2013 Challenges faced to make growth happen: Solutions: As an AIESEC entity we were not recognized within the network. Didn’t have any sustainable iGV projects Hard to find members for the organization Solutions: Starting 3 Sustainable projects in iGV Start focusing on matching for the both Peaks Key Growth Driver: Starting issue based iGV projects Next Growth Driver Identified: Finding more suitable candidates for the Leadership body.

2014 Challenges faced to make growth happen: Solutions: Changing the visa process(Due to the government changes) Didn’t have a BD culture. Didn’t have a strong membership Solutions: Last years sustainable projects were continued. Started head hunting to have a active membership. Key Growth Driver: iGV function got new partners Next Growth Driver Identified: Getting the best people to work in the EB. Improving the existing iGV projects.

2015 Solutions: Challenges faced to make growth happen: Didn’t have a BD culture among iGV members. Marketing was poor in the LC. Had only few partners. iGV was only depending on admin fee from the Eps. Solutions: Start focusing on the members development.(training ,coaching and R&R) Focused on iGV.(started a middle manager structure only for that function) Started focusing on university students for oGV. Key Growth Driver: Started OC culture in oGV and iGT. Started searching for partners. Next Growth Driver Identified: Needed partners for iGV Zero TN fee projects. A Strong Manager structure.

2016 Focus and Direction Key Strategies for growth Focusing on member development. Investing on member training and R&R function. Centralized member review system(one VP TM is doing all the reviews one to one with members) Implementation of strong middle manager system. (Which has a proper JD and monitored by the LCVPs and LCP) Investing on marketing(for iGV promotional videos, LC website and blog) Introducing Functional Supportive teams who are working directly under the VPs. Implementation of BD culture among the iGV members(Focused on zero TN fee projects)

2016 Focus and Direction . Challenges and how we overcome them The biggest Challenge which we faced was iGT Visa issue. For 3 months we couldn’t do any operations in iGT function, thus we had to come up with a plan to keep the member base active. As a solution, we made all the iGT members work in one event i.e. Youth Surge (It is similar to Youth Speak Forum) where corporate personalities meet the Youth of our university. CN proudly owns the effectiveness of that decision taken to boost the motivation of the iGT members, since the members were highly motivated as a result of organizing the event. Ultimately, the visa problem was solved and we are back in action again. .

2016 Focus and Direction Achievements 339 total number of realizations for the term 15/16(176 Absolute growth and 108% relative growth in total number of realizations) OGV realization number summer 2016 “5” (4 Absolute growth and 400% Relative Growth in oGV Realizations) iGV realization number summer 2016 “257” (89 Absolute growth and 53% Relative Growth in iGV Realizations) How others can do it ‘’Following the perspective of Richard Branson, we took care of the members and they took care of our customers. Empowering members was the key to our success.’’ CN LC is making sure that the members are active and motivated all the time. For other entities also you can do the same as us. Invest more on members and focus on them more. It will lead to a Successful Year.