.. because #perceptions form reality

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Presentation transcript:

.. because #perceptions form reality © gearbob.com 2014

What does a PR Agency do? Analyse Define Measure Execute Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization. Define Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities. Measure Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.  Execute Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above. © gearbob.com 2014

and our inspiration is YOU About Us gearBoB was founded on our ability to ascertain opportunities and offer innovative brand management strategies to almost any industry gearBoB is a Public Relations agency determined to establish itself as 360° brand management destination. We symbolize "Best of Breed" gears to get your brand going. Conceptualized in Gurgaon and born in Noida, gearBoB has expanded its presence to Chandigarh and Varanasi. gearBoB Consultants proudly hosts end-to-end advertising, multimedia and promotional campaigns. Our partner network extends all the way to last mile associates in your city to ensure seamless delivery as per your timelines. We exhaust comprehensive list of softwares and competitive workforce to offer cost-effective solves to modern day PR requirements. gearBoB offers answers to excel the presence over any media sector. Our annual engagements come with assured 2:1 ROI on annualized margins due to our focus on quality and creativity. Being pioneers in using complex analysis and research tools in the field of Public and Media relations, we offer an unmatched niche to our clients through our dedicated PROs. At gearBoB our mission is "to reduce the distances between an organisation and its target audience by offering innovative brand image makeover" and our inspiration is YOU © gearbob.com 2014

MYSTIC™ partnerships “More-You” Strategy Towards Image Consulting Under MYSTIC™ partnerships, we at gearBOB focus on operating AS YOU, and not just for you. This way you are the entire sphere and not just the focus of the delivery. Last thing you want is the partner advertising themselves at the cost of your investments. We do not even show up as an entity and our representatives operate as an extension of you. Todays technology focused classes demand altered approach to be influenced and be won over. It is not always about how much you are investing to be ahead of the competition. This now requires thorough analysis, research and customized but consistent approach towards creating a positive buzz around you and your offerings. © gearbob.com 2014

YOU Services BoB gears Software Consultancy Software Development Say NO to boring, conventional and expensive advertising, Say Hi BOB for class, innovative & advanced Brand Makeover BoB gears YOU Software Consultancy Software Development Marketing Consultancy Industrial Consultancy even BIG gears need small ones to move © gearbob.com 2014

Marketing Portfolio Say NO to boring, conventional and expensive advertising, Say Hi BOB for class, innovative & advanced Brand Makeover Conventional Advertising Online Presence Management Brand DUST2LUST Newspaper Ads Radio & TV Ads Magazine Ads Trade Shows Mailing Lists Billboards Local Media Freebies Events Press Releases Market Research Customer Records On-Site Promotions Company Templates Banner Ads Search Engine Mail & Link Exchange SMaC / RoD Image Makeover Buzz the market MYSTIC™ alliances APPs and mobility Workforce upskilling Innovation Labs uPR Brand Correction Media Contents © gearbob.com 2014

Conventional Marketing © gearbob.com 2014

Online Presence Management © gearbob.com 2014

Brand DUST2LUST © gearbob.com 2014

The Monthly Retainer Model Nothing comes for free. We openly mark your branding spend and our PR consulting fee. This serves as an effective alternate to hiring an in-house team of experienced marketers. With years of engagement in media & brand building, our representatives incessantly thrive for best and most cost-effective ways to reach your target audience. Rendezvous of all such kind are billed separately. Once the strategy is defined in the first 30 days, its up to us to execute it to the T and keep the client posted through monthly & quarterly reviews and reporting. The fixed retainer includes : Dedicated team of gearBoB PRO Conceptualization / Ideation Profile Drafting Press Release Drafting Press Release Dissemination Media follow-ups Media rounds (local) Media coverage docket presentation Internal communications costs Event / Exhibitions co-ordination Clutter breaking digital campaigns © gearbob.com 2014

Success stories Partnered with Google and MyGov.in for PMO App Sketching Regional script domains and email addresses (e.g.शिवाय@हरहरमहादेव.com) SEO SMO of Hindi domain हरहरमहादेव.com Hindi hashtag #हरहरमहादेव trends on Twitter Special invite to DigitalIndia launch ceremony by Shri. Ravi Shankar Prasad Preferred digital partner for Government agencies (ICAI Chandigarh) Contributors to Wikipedia in Hindi and proliferation of Hindi on Internet Mentors in Chandigarh chapter of Smart India Hackathon 2017 Partnered with individuals (celebs & artists) to corporates (startups to giants) Incubated 30+ startups and counting through Digital India Club initiative © gearbob.com 2014

Hi BoB hi.bob@gearbob.com Skype : dontnegotiate (IN) 85 100 Hi BOB www.gearbob.com Corporate Office : SCO 80 – 81 Floor 3 & 4 Sector 17C Chandigarh Satellite Centers : Ground Floor, V Tower, Sector 45 Noida D53/15A Luxa Aurangabad Road Varanasi © gearbob.com 2014