APC by Schneider Electric Racks systems for Critical IT & Networking application LIVE webinar Presented by: Kiran Babu, Christopher Lacherdis and Angela Chan Confidential Property of Schneider Electric

Rack Solution for Critical IT ENV Kiran Babu BD Team – APJ (Racks & Acc) RACK = Closed & Open Racks + PDU’s + KVM+ LCD + Environmental Monitoring SE Internal Document - Kiran.babu@schneider-electric.com Question 1 -   How obsessed are you with Innovation in the scale of 1 to 10?

Agenda Key Trends 1 2 Implications of the Trends - Research 3 Possible Solutions 4 Solutions Details Schneider Electric Confidential 2

KEY TRENDS…

Technology Trends Relaxed operating standards Servers without UPS Social technologies Mobile devices Energy consciousness Lower Tiers Co-location Rising security concerns 4 Converged IT Schneider Electric Prefabricated modular data centers Confidential New cooling techniques

Key Trends in IT Server / IT Consolidation, Virtualization, Technology Compaction is major trend impacting rack design Rack-optimized servers occupying less U space with increased depth Increasing number of servers per rack enclosure Increasing power densities in rack enclosures (>4kw per Rack is very common) IT Infrastructure Convergence 4. Energy Costs going up – focus on Energy Efficiency and Green 5. Data Cabling is still using Cat 6 / 6a in majority although fiber is also common 6. Outsourcing trends, usage of cloud technologies APC by Schneider Electric – NetShelter SX – November 2010

Business Drivers >> IT Trends ● Higher Performance ● Doing more with less Key IT Trends Centralized IT Environments / Consolidation Logical, Rational, Physical Compaction Faster, smaller

Basic Consolidation Components ● Logical: Actual systems are still distributed while administrative procedures and processes are standardized company wide. ● Rational: Distributed applications and services are combined onto fewer servers. ● Physical: Systems are moved from distributed sites to fewer, centralized locations resulting in better staff utilization, simplified backups and restores, better asset management and security and reduced real estate costs.

Physical Consolidation Phases Phase 1: Consolidating servers within existing racks. Phase 2: Intra-building consolidation to recover real estate space and collocate functions. Phase 3: Inter-building consolidation to centralize server functions and recover space. Phase 4: Logical consolidation by employing high capacity servers and storage network devices. Schneider Electric

Compaction: Moore’s Law Source: Intel Corp.

Compaction >> drive MIPS >> drive Performance

IT Infrastructure Convergence SERVERS STORAGENETWORK “Nearly 2/3rds of the infrastructure that supports enterprise applications will be packaged in some type of converged solution by 2017” Wikibon August 2012 – ‘Converged Infrastructure Takes the Market by Storm ’

IT Infrastructure Convergence Converged infrastructure packages multiple IT components into a single, optimized computing solution

Energy Efficiency Electricity usage costs have become an increasing fraction of the total cost of ownership (TCO) for Data Centers. JR

Data Centers of Today Data Centers of 1980’s

Understanding the top challenges which have Implications on the Racks

Cooling the Server – all about Airflow IT Trends: Impact on Performance Cooling the Chip Cooling the Server – all about Airflow

Cooling the Data Center – all about Airflow Cooling the Cabinet – all about Airflow Cooling the Data Center – all about Airflow

Rack Challenges ●Power Distribution 20 x 1 / 2U Servers with dual power supplies = 40 power cables. How do you power them with 6 socket power strip? How do you proactively manage power distribution in a dual power supply? How not to trip the breaker feeding the Whip or circuit? APC White Paper 29 Each power supplies drawing 10A per feed Each power supplies drawing 10A per feed

Power Distribution Issues

Rack Challenges ●Cable Management 20 x 1U Servers = 40 power cords, 20 data line cables. How do you manage these cables? 900mm deep rack enclosures not sufficient for thinner but longer servers causing cable management issues

Frequent IT changes create chaos resulting in human error k Schneider Electric 21 T ere n l hese systems w ike this… ot planned to loo Confidential These systems were not planned to look like this

Rack Challenges… ●Compatibility ●Environment to the Rack Level “My company was using HP and now we have standardized on Dell. Now, I can not fit my Dell servers into HP racks or my previous Racks…” ●Environment to the Rack Level Monitoring the environmental conditions around critical equipment is a key part of maintaining high availability. Detecting rack hot spots, smoke, fire, water, and unauthorized access is critical ●Management to the Rack Level Tools to remotely monitor and control, easily and economically ●Logistics Various Transport and Logistics issues - poor roads conditions, Elevators not available etc. ●Weight Ability to handle equipment of various weights – upto 1000 Kg or even more!

Agenda Key Trends 1 2 Implications of the Trends - Research 3 Possible Solutions 4 Solutions Details

Rack Solutions ●Air Flow (Rack as an enabler) Perforated Front and Rear Doors - 65%+ perforation Ability to blank any open spaces at the front to ensure no air mixing Space at the rear to mount Rackmount PDUs in zero “U” space and in a recessed way so that PDUs do not block the airflow Enough space for cable Management so that Cables do not block airflow Additional Best Practices: Use of Blanking panels (reduces the temperature by 8 degrees C by using blanking panel) Hot and cold aisle arrangement Temperature measurement to detect any temperature rise Containment (Cold Aisle or Hot Aisle) Cooling solutions – Room, Row or Rack level

High-Density Cooling Hot Aisle Cold Aisle Hot Aisle Cold Aisle

Rack Solutions Power Distribution A B Rack mount PDU ●Basic ●Metered ●Metered and Switched ATS for Single Corded Servers that needs higher availability- quick demo if needed Upto 42 outlets x 2 = 84 outlets per rack and with mounting possible on the same side of the Rack Metering of power consumption within the rack allows planning for dual power supply A B Schneider Electric Confidential

Rack Solutions Cable Management 1070mm deep – more room Cable Management accessories ●Tray ●Hoops ●Arm Overhead Cable Troughs for cable management instead of cabling under the raised floor ●Cabling under raise floor makes it tough to adapt to ever changing IT requirements

Rack Solutions ●Compatibility APW President racks are multi vendor compatible Will work with any 19” rack mount standard device The mounting posts are movable to accommodate narrower cable intensive gear such as large routers Keep Tab on new equipment coming into the market and ensure that Racks remain Compatible with all old and new IT equipment Schneider Electric Confidential

Rack Solutions ●Environment to the Rack Level ●Monitor temperature, humidity, security and power draw to the rack level ●Proactively make decision on expansion if the density of rack increases to threshold levels Netbotz Solutions for Physical Threat Management Schneider Electric Confidential

Rack Solutions ●Logistics ●Weight Additional Criteria Standard Product available locally Excellent packing for rugged handling ●Weight ●Racks upto 3000 Pounds or approx. 1400 Kgs Static Load However, weight handling capacity of the Racks is NOT a key challenge and it is only an indicator that weight needs to be viewed along with other key criteria Additional Criteria UL Certification Cisco Certified Cabinets for Networking

RACK CRITERIA…. ● A P C AIRFLOW POWER DISTRIBUTION CABLE MANAGEMENT W – WEIGHT / LOAD CARRYING S – SECURITY M – MANAGEMENT L – LOGISTICS AC – ADDITIONAL CRITERIA(CISCO, UL)

Agenda Key Trends 1 2 Implications of the Trends - Research 3 Possible Solutions 4 Solutions Details

Rack Category RACKS & ENCLOSURES RACK POWER DISTRIBUTION RACK ACCESSORIES Open Rack Closed Rack ATS LCD KVM PDU NSX NSV NCX Managed PDU Basic PDU Power Cords Metered Switched MBO with SWITCHING METERED-BY-OUTLET (MBO)

Solutions for all IT Needs… Remote Locations Office Network Closet Data Center Server Room Colocation JR Schneider Electric 34

Rack & Enclosures

APC NetShelter Rack Portfolio APC Rack Family: 1. NetShelter SX (Server & Network & Co-Lo) 2. NetShelter CX (Sound Proof Rack) 3. NetShelter SV (Server & Network – Low to Mid Density Applications) NetShelter SX Co-Lo Racks NetShelter SX & SV NetShelter CX Sound Proof Schneider Electric Confidential 36

ISX Project with Rack Category Sale Next Generation Rack PDU Platform Metered Family - AP8800 Series Confidential Each Rack: $7,000 (Rack Category Only) Each Rack: $50,000 (ISX solution) Schneider Electric 37

Sell Higher ASP….

Top 3 Takeaways / 3 Things to Remember Why Buy? 1. Integrated solution for Power, Rack, Cooling, Software & Services. The Solution is integrated Electrically, Mechanically & Physically. 2. Fits as A Glove – Peace of Mind 3. APC…..(Airflow, Power Distribution, Cable Management) Why Sell? 1. Incremental Opportunity – 2 to 5X 2. Customers ask for APC by name – Easy to sell 3. Good Margins – ‘Market Operating price’ is set 39

Christopher Lacherdis Strategic Marketing Manager Offer Promotions Q4 2016 Christopher Lacherdis Strategic Marketing Manager Question 1 -   How obsessed are you with Innovation in the scale of 1 to 10?

ORP Promotion has finished

Status 5K – 20K 20K+ Select 5% Premier 7% Elite 10% ORP Discount Status 5K – 20K 20K+ Select 5% Premier 7% Elite 10%

Rack and PDU from 1st Sept – 15th Oct http://www.apc.com/shop/au/en/categories/racks-and-accessories/_/N-1biii1l Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Double Rebate on TradeUPS from 1Sept – 15Oct tradeups.apcpacific.com/ Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Double points on TopUPS 15 Aug -15 Oct http://www.apc.com/au/en/campaign/topups-for-resellers.jsp Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Channel Marketing Update 31 August, 2016 Presented by: Angela Chan Confidential Property of Schneider Electric

Distributor and Partner Activity Keeping you inspired! Confidential Property of Schneider Electric |

Pacific Datacom PDC PoE Events Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Ingram Micro Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Partner Activity – Umart Online Promotions http://sut2.com.au/l/c.php?c=35955&ct=25598&si=15107507&u=Cyril.Harari Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Partner Activity – ASI Solutions Sales Kick Off Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Partner Activity - Accucom AGE EXPO http://austgamingexpo.com/ Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Partner Activity - Trident IT Breakfast, with Simplivity on DCIM Keycode: 57652M Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Partner Activity – Computer Merchants Blue Stone Magazine http://apcamplify.com.au/edms/APC%20Amplify%20-%20Webinar/ Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

Partner Activity - Dell Inside Sales Readiness Seminar on Thurs 4 Aug Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Activity - ARN Edge Shark Tank Workshop Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Activity - ARN Awards We are finalists! Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Amplify Rewards program for Partners Confidential Property of Schneider Electric |

APC Amplify - Partner Networking https://www.youtube.com/watch?v=NdC5z7unCfw Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Amplify - Partner Networking Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Amplify – Perth Sales Training Brisbane: 11th October Canberra: 13th October Sydney: 20th October Melbourne: 18th October Perth: 8th November Software Perth: 13th September Prefab Brisbane: 15th September Cooling Perth: 12th October Data Centre Perth: 17th November Melbourne: 22nd November Sydney: 24th November Dates and certification Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Amplify Partner Networking Brisbane Winner – NEC’s Steven Connor (Flight Centre Opportunity) Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Amplify Partner Networking - Melbourne Melbourne Winner – Perfekt’s David Young photos: https://schneider-electric.box.com/v/PartnerNetworkingPhotos16 Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Amplify Partner Networking - Sydney Sydney Winner – Servcore’s Wayne (photos: https://schneider-electric.box.com/v/PartnerNetworkingPhotos16_ Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

APC Amplify Partner Networking - Sydney Coverage in CRN http://www.crn.com.au/gallery/night-in-the-fast-lane-for-schneider-electrics-australian-partners-434251 Confidential Property of Schneider Electric | This is an example of a Text Slide. Reference the different layout options in the Slide Master (under the View tab) for different variations. Remember, our new Brand Guidelines call for clean and simple messages and design. Reference the PowerPoint Guidelines on the Brand Book for tips and useful information on creating effective presentations.

What’s next? Preparing for the next month Confidential Property of Schneider Electric |

Closing slide