Information Campaign Intervention 2 November 2016

BHMC Pilot Communications Strategy Upon approval, Communications Plan will be available for download from Joint Service Support website’s BHMC Pilot Group under Strategic Communications Folder – this is a collaborative group – requires an invitation to join. Once JSS accounts are established for contractor staff, they will be invited to join.

Purpose of Communication Strategy Identify how to socialize and gain support for the BHMC pilot within the Department of Defense, other federal agencies and community partners, and stakeholders in the seven pilot states Deliver key messages Increase awareness of health and wellness resources available to geographically dispersed Service member’s and their families

Goals & Objectives of Communication Strategy Leverage a variety of communication channels to deliver select messages to target populations Reach geographically-dispersed Service members and their families by leveraging Public Affairs Offices (PAOs) and other stakeholders, such as Family Assistance Centers (FACs) Incorporate information about available resources into current training programs to increase awareness of and access to programs and service Engage Military Service Organizations (MSOs), Veterans Service Organizations (VSOs), etc. to help connect Service members and their families with resources Engage with Federal agencies to target correct demographics Improve access to and navigation of existing military and community based resources for the target population Leverage the infrastructure of JCF and the FACs Leverage HTT as a means to assess readiness and resiliency in the BHMC pilot’s target population and to understand perceptions of current resources, gaps, and key issues

Key Stakeholders - Sponsors Office of the Executive Director for Force Resiliency (OEDFR) National Guard Bureau (NGB) Uniformed Services University of the Health Sciences, Consortium for Health and Military Performance

Key Stakeholders - Department of Defense Military Community & Family Policy (MC&FP) Military OneSource (MOS) DoD State Liaison Office (DSLO) Manpower & Reserve Affairs (M&RAs) Military Departments & their Public Affairs Offices (PAO) Reserve Component Service Chiefs U.S. Surgeon General Office of the Assistant Secretary of Defense for Public Affairs (OASDPA)

Key Stakeholders - Other Federal Stakeholders U.S. Department of Veterans Affairs U.S. Department of Homeland Security (DHS) & U.S. Coast Guard U.S. Department of Health and Human Services (HHS) U.S. Public Health Service U.S. Department of Agriculture & their Cooperative Extension System National Institutes of Health (NIS) Department of Labor

Key Stakeholders - Stakeholders with a State and/or Regional Presence Other Military Services/Installations Adjutants General of Pilot States MOS State Consultants NGB Family Assistance Centers (FACs) State Offices, such as State VA, State Governors & Legislators, State PAOs Associations Non-Profits, Military Service Organizations (MSO), & Veterans Service Organizations (VSO)

Communication Vehicles One-on-One Briefings Email Blasts Social Media Community Bulletin Boards (both virtual and physical) Website Joint Service Support website is the primary DOD site for BHMC Pilot

Key Messages Talking Points Theme Strategy Specific Tactics Frequently Asked Questions (FAQs)

NGB POCs Primary: Multi-Media Specialist (Contractor) – New Hire Jason E. Mathewson email & phone pending processing Alternate: Outreach Program Specialist Darla L. Siegel darla.l.siegel.civ@mail.mil Office: 703-607-5491

Questions