Let Me Introduce Myself: William “Bill” Zeltman III, Ed.D, MBA Managing Partner/ Realtor® Associate 800 531 2885 ext 809 office 609 412 7235 mobile

Marketing Objective My Town Gurus is where traditional advertising meets innovative marketing to get your home sold in the least amount of time for the highest possible price.

Maximum Exposure to Real Estate Community Your Town Guru will expertly market your home in many ways: First we will advertise it to the real estate community. By exposing your listing to the thousands of agents in the area, all of whom are working with numerous qualified buyers, we maximize the probability of selling your home. By alerting the real estate community that your home is on the market, we are putting those others agents to work for you as well as ourselves. Since no single Broker sells more than 10% of their own listings, this step is essential.

A Buyer Calling On A Sign is The Strongest Buyer of All. Second: We market your home to the large buying audience. We place a distinctive “For Sale” sign on your property, letting the general public know that your home is now for sale. Many times neighbors know friends or relatives that would like to live near them. Many buyers find a home on the Internet but like to drive by a home before scheduling an appointment to check out the neighborhood.

Merchandising and Staging A buyer's first impression must be a memorable one. Curb appeal has taken on a whole new meaning in today's real estate marketing. Today's interested buyer not only can view your home from the curb but with today's technology the next owner can get a clear and accurate showing of your home with floor plans, aerial views, virtual tours and scores of photographs from the luxury of their own home or office. The Better Homes Realty Home Merchandising System was designed in New Jersey and is now used nationally to enhance the value of a property through merchandising before the actual marketing plan begins. The Merchandising System is comprised of videos and print materials which guide the homeowner through a variety of inexpensive and free projects designed to make their home more presentable for showing. Our partnership with First Impressions Homes will assist you in preparing your home for sale. First Impression Homes

Pricing Your Home Setting the price correctly from the beginning of the sale process is one of the most important elements in successfully marketing your home. Listen to your Real Estate Professional as they guide you in the pricing strategy. They understand today’s challenging and ever-changing market conditions. Your Better Homes agent will complete a CMA (comparative market analysis) and let you know the most realistic and fair price to market your home. As indicated on the graph the greatest amount of activity will take place in the early weeks of being on the market. It is imperative that your home be priced right from the start!

Internet Marketing National Association of Realtor’s statistics show that 84% of all buyers use the Internet to shop for a home. And this is where Better Homes really has the leading marketing edge. Our Internet marketing system includes featuring your home as part of our www.multiplewebsiteservice.com of over 1300 real estate domains including BetterHomes.com, HomesInYourTown.com, and a multitude of other sites.

Each Home Receives a Unique Single Property Website Unique URL 123yourst.betterhomesus.com Unlimited Photographs, videos Great looking slideshows and 360 virtual tours Well-written description of the features and benefits of your home. Maps, maps, maps…aerial maps, topographic maps, 3 D flyovers, street maps Local neighborhood information, census data, schools, taxes, business directories Real-time market statistics, price charts

Mobile Home Search Better Homes Mobile brings home listings to your mobile phone for homes for sale nationally. Make the most of your home search on the go with GPS map capabilities that allow you to see for sale information on houses for sale in your current location. BetterHomes.com/mobile is your window into local real estate, with advanced search options, pictures, saving your favorite homes, and much more.

Live Chat with Your Visitors Live chat by LivePerson With Better Homes Realty our visitors have access to live chat with a real estate professional. We turn your listing into a virtual open house, engaging our visitors in live conversations to discuss your property details.

Newspapers▪Brochures▪Magazines Traditional Advertising Magazines and Postcards Distributed to Potential buyers Newspaper ads targeted in local publications.

Brochures For Each Listing To sell your property effectively, buyers need to know all key information about a home. At Better Homes we provide all that information in a professionally presented brochure. This brochure is available at Open Houses, is offered to buyers when viewing your home and can be downloaded from your personal property website.

Target Buyers by Direct Mail and Email Alerts Targeted direct mail has become an incredibly effective way of distributing available property information to the marketplace. We regularly use direct mail to target buyers at different stages of the buying cycle. Emails have become the quickest and most efficient method of alerting potential buyers of listings as they come on the market. Buyers register their search criteria with us and we email them as soon as a matching property is listed.

We Have Buyers The Better Homes Realty International Referral Network links qualified real estate professionals in relocation markets across the country. Through our network, we have access to buyers from all of our members. The Renter to Buyer Assistance Program is a method to aid properties listed through Better Homes Realty Realtors, and offers seller assistance to qualified buyers. This program is primarily used for first-time homebuyers who in most cases can afford a monthly payment but are short on the down payment and/or closing costs. Down payment Gifts are frequently negotiated to consummate a sale, which might otherwise not happen. Corporate Relocation Service is available to us as part of Better Homes Realty Home Services. We have access to relocating families which, in turn, are introduced to your home and our marketplace.

Mortgage Services ICM InterCounty Mortgage Network, Corp. provides special financing yard signs that provide text information directly to the buyer’s cell phone with property information. In addition to mortgage services we offer: $1 Million in transaction insurance, home warranties, appraisals. home inspector recommendations and title services.

Sales Force and Training We have over 500 affiliated Sales Executives speaking over 15 languages. In addition to the requirements of the state, all Better Homes Realty Sales Executives attend an additional seventy-five hour training course. Here, all sales executives are trained in the techniques of the Home Marketing System, which has sold more property than any other system in America. At Better Homes Realty, “training is a journey, not a destination.”

STEP BY STEP . . . WE ARE THERE LIST MARKET OFFER CLOSE Prepare Ads Notify Office Notify All Agents Enter on MLS Prep for Photos Make Brochures Load Lockbox Feed Back Log Lead Paint Disclosure Open House On-Line Listings Monthly CMA Place ALL Ads Set Appointments Obtain Feedback Prospect Buyers Mail Flyers Track Net Activity Follow Up! Screen Buyers Review All Offers Sign Contracts Work w/ Attorney Home Inspection C of O & Fire Verify 2nd Deposit Under Contract Buyer’s Appraisal Communication! Finalize Contracts Verify Mortgage Verify C of O Transfer Utilities Home Warranty Prepare File Schedule Closing Final Walk-Thru Attend Closing Mark As Sold!!!

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