Packet Reading #1 By Gill “Gender and the Media” Packet Reading #1 By Gill
1970’s
1970’s Feminist Critics Women professors in universities Women working within the media Women activists
1970’s Feminist Approaches Transmission model Content analysis Some semiotic analysis and ideological analysis
1980’s Feminist Critics Feminism moved to primarily the academy
1980’s Feminist Approaches Post-structuralism Pleasure of media Meaning is fluid
1990’s Approaches Audience Studies Question of the feminist critique
Four Modes of Feminism Transparent Hegemonic Fragmented Post-Feminist
Types of Feminism Liberal Radical Socialist
Black Feminists Enter Black feminists question assumptions of the academy feminists
Masculinity and Media Studies Super hero? Or buffoon? Hegemonic masculinity
Analysis and Activism Feminism has become exclusive No agreed notion of sexism. Now what?